Carl Carter

#advertising #retailmedia #digitalmedia #MarketingEffectiveness #omnichannel #Analytics

[Carl Carter @MyMediaExpert]

Knowing every AI acronym is beside the point. What matters is understanding what the technology actually does, and what it can't. That gap between confidence and accuracy is where your attention should be. 🤔

[Carl Carter @MyMediaExpert]

AI is helping teams build faster than ever. But we're scaling exclusion at the same speed. Around 1 in 5 people in the UK live with a disability, and most AI content workflows still treat accessibility as an afterthought. Fast and accessible aren't mutually exclusive.

[Carl Carter @MyMediaExpert]

Claude's paid subscriptions have more than doubled this year. Anthropic barely mentioned it. Free adoption shows curiosity. Paid adoption shows value. Someone's quietly building something real here. 🤔 Are you a paying subscriber? What made you commit?

[Carl Carter @MyMediaExpert]

TikTok's full-funnel pitch isn't the problem. Your last-click attribution model is. If your measurement wasn't built for impulse-driven, community-shaped purchase behaviour, TikTok will always look like it underperforms. That's on us, not them. 🎯

[Carl Carter @MyMediaExpert]

Discover how geospatial analytics enhances predictive capabilities and transforms industries! Dive into the full story here: https://t.co/9bXb9ZHSRp #TechNews #GeospatialAnalytics #DataScience

[Carl Carter @MyMediaExpert]

🚀 Google & Magic Leap strike a groundbreaking augmented reality partnership! Discover how this deal sets the stage for future AR innovations. Read more: https://t.co/O1jT4OmOb6 #TechNews #AR #GoogleMagicLeap

[Carl Carter @MyMediaExpert]

What’s next for #AI in #advertising? Circana’s Carl Carter @mymediaexpert shares insights on the use of AI in media planning, activation and #measurement 👇 https://t.co/Y8ViLtj2xV

[Carl Carter @MyMediaExpert]

No hard and fast opinions here to day just a valuable share for any Marketers and Advertising professionals looking to undertsand the CTV landscape in EU.

#connectedTV #CTV #video #AV https://t.co/je9mjKE5Xe

[Carl Carter @MyMediaExpert]

👏 👏 👏 👏

Such an interesting piece featuring Circana CMO Misty Davis about the journey to become Circana after the merger of IRI + NPD.

Check out the article below to learn more!

#ComplexityIntoClarity #WeAreCircana https://t.co/d6jaVSkgwL

[Carl Carter @MyMediaExpert]

I'm thrilled to be attending Dmexco this year, where we'll be discussing how to unlock the potential of purchase data for you and your clients. Circana Purchase data is a powerful tool for understanding customers' purchase behavior for planning and activation as well as…

[Carl Carter @MyMediaExpert]

📣 Exciting news! UK’s leading omnichannel technology retailer - Currys plc - has selected to work with us in transforming their customer understanding!

Powered by Circana, Currys Tech Insights platform will give their supplier partners access to a… https://t.co/zdtZAtwU3k

[Carl Carter @MyMediaExpert]

I'm thrilled to be attending Dmexco this year, where we'll be discussing how to unlock the potential of purchase data for you and your clients. Circana Purchase data is a powerful tool for understanding customers' purchase behavior for planning and activation as well as…

[Carl Carter @MyMediaExpert]

@NatWestBusiness I have been trying to speak to someone on chat all last week but with no joy as it says all agents are busy and to come back. I need help to access old statements

[Carl Carter @MyMediaExpert]

@LoopMe @the7stars It is...in the slums of Mexico City

[Carl Carter @MyMediaExpert]

Such an insightful set of presentations on the real use cases for AI in creativity, brand marketing and security. If only I’d realised that the email from Miss.Ganang wanting to marry me was fake 👰🏽🤷🏽‍♂️ #whyitmatters @LoopMe

[Carl Carter @MyMediaExpert]

New update to QR Code generator and reporting analytics service: We just wanted to let you… https://t.co/YVGUej9Ksp

[Carl Carter @MyMediaExpert]

@ChrisGannon @CodePen @greensock Stunning bit of work

[Carl Carter @MyMediaExpert]

@DanHunt_IRi @business Ahhh our diminishing returns came to play...but the kids in the playground didn’t like it.

[Carl Carter @MyMediaExpert]

@DalaiLama @gino_wvc 🙏