BCU School of Games Film and Animation

Birmingham City University
School of Games, Film and Animation

[BCU School of Games Film and Animation @My_GFA]

🆕 on the blog! MA Creativity, Making and Innovation Practice Course Director Mark Brill shared a brilliant blog post on Generation Emoji - How Are They Changing Our Communications? 🙌🏻 Head on over to the article: https://t.co/mMVgaC4wo6
#emoji #DigitalMarketing

[McCann UK @McCann_UK]

The five hottest industry updates from the Social Media team at McCann Birmingham 🔥

[BCU School of Games Film and Animation @My_GFA]

@electrichouseuk : "At the beginning we didn't know what we were doing, it's normal to feel out of depth. Everyone doubts themselves but we need to stop comparing ourselves with people who are way ahead on their journey."

[BCU School of Games Film and Animation @My_GFA]

Co-founders of @electrichouseuk Lee and Adam are just kicking-off their presentation at our #Forward2022 conference!
BRB I'm getting some fab employment tips.

[BCU School of Games Film and Animation @My_GFA]

@electrichouseuk : "At the start of 2016 we has to start over development of our app, we lost a big client and the vision of our brand got lost. We pushed through this, adapted and recently we hired our 100th employee."

[BCU School of Games Film and Animation @My_GFA]

Dr Gregory Hough: "Tech can enhance shopper research results, but what's important is that you choose a gadget that is appropriate for all users."

[BCU School of Games Film and Animation @My_GFA]

Dr Gregory Hough is next on our #Forward2022 line up, discussing innovation within the retail experience through AR/VR tech integration.

[BCU School of Games Film and Animation @My_GFA]

Dr Gregory Hough: "Traditional shopper research limits our possibility of understanding consumer preferences which means we might be spending a lot of time on obtaining minimal consumer behaviour insights."

[BCU School of Games Film and Animation @My_GFA]

Dr Gregory Hough: "Virtual stores enable us to test store layouts in real-time by a click of a button. This saves significant amount of time as studies can be run concurrently."

[BCU School of Games Film and Animation @My_GFA]

Interesting debate just broke out contrasting the difference between content served to consumers and content chosen by consumers. Is the human attention span different in these two occasions? #Forward2022 #AdTech #DigitalTransformation

[BCU School of Games Film and Animation @My_GFA]

We're kicking off our first discussion dedicated to trends in creative and ad tech sectors! #forward2022

[BCU School of Games Film and Animation @My_GFA]

Stela Braje: "We shouldn't run away from platforms that allow us to reach those customers that we need and want to reach. You have to think about the creative message and how tech can help you deliver that message the most effectively."

[BCU School of Games Film and Animation @My_GFA]

Lambros Charalambous: "We have a huge responsibility to leave positive marks of culture around everything we do, this is why inclusivity is so important. "

[BCU School of Games Film and Animation @My_GFA]

Brilliant talk from @bbccreative very own Lambros Charalambous focusing on the importance of culture, diversity and collaboration in a workplace. #Forward2022

[BCU School of Games Film and Animation @My_GFA]

Jasmine Watt: "At @McCann_UK we were lucky enough to be given a wide range of responsibilities early in our roles, so don't feel like in order to get a good job in #digitalmarketing you need to move to London." #Forward2022 @MyBCU

[BCU School of Games Film and Animation @My_GFA]

And we're off! #Forward2022 is pleased to introduce Georgia Parker and Jasmine Watt to tell us about their inspiring success story and pro tips on how to break into the digital marketing industry!

[BCU School of Games Film and Animation @My_GFA]

Today is the day we kick-off our first virtual #Forward2022 conference! Keep an eye out for our posts today, judging by our speaker line-up there will be some fabulous content shared!

[BCU School of Games Film and Animation @My_GFA]

Swipe for the line-up!
We are over the moon excited to welcome our students to another virtual #Forward2022 conference this upcoming Wednesday! We'll be joined by some of the most well-respected industry giants to discuss all things people vs. tech! Are you going to be there?