a project can have a good product and still struggle to explain why anyone should care.
clear positioning answers three questions:
• Who is this for?
• What problem does it solve?
• Why should someone trust it?
Marketing gets easier when those answers are clear.
a project can have a good product and still struggle to explain why anyone should care.
clear positioning answers three questions:
• Who is this for?
• What problem does it solve?
• Why should someone trust it?
Marketing gets easier when those answers are clear.