I'm Myles. I'm building Matheson-Hazzard, which helps small organisations turn what they know into content, and I'm involved in a few other projects of very different shapes.
Small organisations rarely stall for lack of ideas. They stall on the unglamorous parts. Nobody owns the decision. The process lives in one person's head. The explanation of what they do changes depending on who you ask.
That's what I write about here:
the systems that keep small teams running, and the ones that quietly don't how organisations explain themselves
AI and tools I've used on real work, with a verdict
decisions I've made while building, and whether they held up
One constraint: I'm offline from Friday sunset to Saturday sunset. Reply then and I'll get back to you after.
If you run a small organisation, I'm curious what broke first when it grew.
Same problem, three organisations: explaining what you do.
A company can lead with what the buyer gets.
A CIC has to explain the outcome and who pays for it, and those are rarely the same people.
A small home brand mostly has to explain why you, because the product already makes sense.
Plain English: "AI agent".
Software that takes a series of steps towards a goal, using tools, without you approving each step.
Whether it's any use depends on two things: how precisely you've defined the goal, and what it's allowed to touch. Most of the hype skips both.
There’s a difference between wanting to start a business and building one deliberately.
I see so many wannabe founders going through the motions of starting a business, thinking that showing up every day is enough.
But building something requires making choices. There are easy choices and difficult ones.
And when you come from being an employee, almost every choice can feel difficult.
Employment might be annoying and suffocating in many ways, but as an employee, you’re rarely responsible for making the hard choices. You show up and do what you’re told.
So when you start a business, you might not even realize you’re applying the exact same mentality.
You copy what everyone else is doing. Follow every piece of founder advice. Show up every day. Tick every box.
And still go nowhere.
Because you’re not used to taking responsibility for your own judgment.
Every time you have to make a choice, you look outside yourself for the answer.
A post on X. Someone on YouTube. A colleague. A neighbor. Whatever everyone else seems to consider common sense.
Everything except thinking for yourself.
And that’s the problem.
A business is supposed to sell something to an audience.
If you outsource every decision, every opinion and every judgment, what exactly are you bringing to the table?
@AnkanXplorer It doesn’t remove the need to learn.
If anything, it makes understanding more important. AI can give you answers, but without knowledge you have no reliable way to tell when those answers are wrong.