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Hi, #X Familia!
It’s my "official" 1st tweet of the year (yes, I know y’all have been back, but being an A.V.A has me in a chokehold in a great way).
Without further ado, Happy New Year & Happy New Month 🎉 🙏🏾
A New Year, Month Thread 👇🏾
One of my mentees just lost her job, and I feel obliged to share this here.
Many HR managers don't usually tell you this, but there are workplace traps that can quietly damage your career if you're not careful.
Bookmark this and read through very carefully:
If you are a woman and would like to join The Emecheta Collective, like this tweet and I'll reach out to you with details on how to join.
Please ensure your dms are open before you do so.
We share opportunities and discuss feminism.
In my regime? Women must have money!
I put women first in everything I do and once a woman in my circle as much as hints that she's job hunting...you can be guaranteed that I would carry her job search on my head like boiled groundnut.
I come from what some may call an above average family by Nigerian standards.
In my regime, I send opportunities to women first. I put my babes, sister and other women on to self development and career advancement tips.
In my regime, every mother has the tools needed to ensure she and her children are emotionally stable and not worrying.
I'm all about women having financial freedom, opportunities and the tools to access the good life.
That is why I created The Emecheta Collective which is a women only networking, support and accountability group.
I know the hell I saw when broke and I swore no woman will see it.
the corporate ewa woman talked about it, the food allegedly came from mama put vendors under ojuelegba bridge who [allegedly] sell food in very unsanitary conditions
We created a fake restaurant on Glovo and Chowdeck using a made-up tax ID, a false address, and photos stolen from a real Lagos restaurant.
Within a few weeks, we had a device, completed onboarding training, and made a sale. https://t.co/YOxmdG6G3u
"Within ten minutes of completing the onboarding process, the store was immediately listed for public viewing.
To test its validity, we placed an order and had an item delivered by a dispatch rider."
Where did the item come from? Ah!
Without fixing mass transit you’re just creating enmity between the state and individuals, empowering NURTW and creating an avenue for a brand new racket
Thank you so much to everyone who has always supported, and shared. My kids are still in school because of you🙏
We’re in a new term, and raising exam fees. It’s 3k per child. You can pay for a child, or contribute half payment for a child.
Also, I have 41 pupils who are eligible for common entrance exam. From the primary school, into Elelenwo comm sec school. If you’d want to contribute for this instead, pls let me know.
Thank you thank youuuu❤️
To everyone who’s been with us thus far, contributed, and helped us keep these children in school, I say thank you.
Words will not convey my gratitude, but thank you! For reposting, sharing, contributing, donating, thank you! Always and always, you have all of my thankss!🙏🙏❤️
i will try to point something out, without coming off entitled or being unnecessarily harsh with my submission.
brands, especially our every day (food) brands, need to give twitter a good shot when it comes to promotion, ad, visibility , feedback, and all that for their products.
there is so much to tap in those lights on here. filmmakers have clocked this and gradually a number of them have already settled here and are in collaboration with a number of creators on here — when you think of toyin abraham, there is a particular account(s) that will come to mind. same applies to funke akindele (myriad of accounts will come to mind). wunmi toriola is now active here. bolaji ogunmola, too. damilola oni created a new account few days ago.
there is an almost unyielding fixation on instagram and to a degree, tiktok, too. brands will organize competitions, make room for entries for prizes and if you’re not active on instagram, chances are that you’d not see them. they sideline twitter. and i have failed to understand the reason behind this. each platform has its own unique culture. when you look at instagram for one, it is rooted in compliance. it is a yes-sir/ma platform. the followers of a creator have pledged their faiths to the creator, and this might not work for a brand that genuinely wants feedback on their products.
that’s one thing twitter will never be. tell twitter users that one thing is this, they def will try it, and also be rest assured that they will comeback with their feedbacks — good or bad. and twitter is like an open space. it is not gated.
and there is also the interacting aspect. these brands don’t interact, a number of them. a user will use a brand’s product, capture and post it on here. the tweet will garner hundreds of thousands/millions of views and concrete engagement, people will tag the brand (s), but there won’t be any acknowledgment. i will make exception for @ginonaija
i once specifically made a promotional tweet for a popular noodle brand (@IndomieNigeria) in order to pitch to them with it — it had 75k views, 274 comments, and over 700 likes (if you know twitter, you’d know that this is a big deal for a promotional tweet). the brand only liked the tweet. no quote or even a retweet. i pitched to them via dm and they read it and till date they are yet to respond. if they’d acknowledged and probably offer 30-50 cartons of varieties of their noodles to be shared, that traffic will quadruple, i believe.
i pitched to a number of brands late last year and early this year. only three were forthcoming. @BamaNigeria bought the idea and we even got to the part where they asked for my rate card. at the tail of it, they asked if i make videos and i said that my food contents was/is thread/photography based. i didn’t hear anything from them afterwards. @sunripefood were quite welcoming and bought the idea but they said they were done for the year (this was in december). maggi were welcoming too, we exchanged emails, but my pitch fell through because i pitched a sponsorship (for a feeding initiative i had in ramadan and not as a creator directly). they said their hands were filled up with similar projects already.
i don’t know, but i believe there is so much left on the table on here. for instance, i went through @itelNigeria website and i realized that they have a number of kitchen appliances that i have never seen anywhere, even on their instagram page. water heater, microwave, air fryer, etc. itel is a trusted brand, collaborating with both macro and micro creator — those with numbers but without a rooted niche, and those with numbers and a rooted niche that tally with their brands. one has the community you made the product for, and other will get you more people to join that community you made the product for.
i don’t know if it is a social media manager thing or the marketing team. whatever it may be, i hope they give twitter a shot.
From a tiny dream to something God is building with me.
Im beyond excited to share that sesede coconut with officially be part of the 2026 GTCO Food & Drink Festival
This is truly a God did moment.
Honestly, this is prayers answered for me! 🥹
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@usecartlist@_DammyB_ please help me share with your community of vendors🙏🏻