Toluwani🦡☞ Mythbusting Badger.

NT Marketing Consultant || Word Bender || I don't sell dreams.
I break myths, bend words and help you see Marketing - and🫵yourself with fresh eyes.

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

As in, you write - email, tweet, ad copy - hoping it moves people.

But after 24 hrs?

Silence.

No clicks, replies, sales, not even a “nice one, bro.”

Like your words evaporate the moment they are read - they just disappear.

And deep down you're frustrated not because what you wrote was bad…

Of course, you have something valuable to say - it's not just sticking.

Like no one cares.

And it is slowly bullying your confidence as a writer.

Now, why is this happening?

It's because no one ever taught you how the human mind remembers words… Or what emotion actually moves people to act.

Not even in the Copywriting programs I paid for did I find this long-buried principle.

But here's what you better believe:

If you don't understand how memory and emotions work…

Your writing will always be forgettable!

Let's get real:

You can use Curiosity headlines, open loops, short sentences, bullet points, fancy templates…

But if your copy fails the memory test, it falls flat - just like the walls of Jericho.

And this is not because your writing sucks.

The real problem is What happens after they read it.

Your reader scans it… maybe smiles… then forgets it.

No action. No traction. No conversion.

So, how do you fix this problem?

To start with, Have you heard of the Peak-End Rule?

Buried in psychology labs since 1993.

Ignored by 99% of modern Copywriters.

Yet it decides what people remember about your copy… and whether they act.

And brands that apply it… leave unforgettable impressions.

As in, this underrated rule is the magic wand that turns invisible words into pieces that don't just seize attention - but leaves an emotional fingerprint on your reader's mind.

Here's a breakdown.

You see, This 3 decade old psychological principle was introduced by Daniel Kahneman and Barbara Fredrickson in 1993.

It states that we humans don't remember experiences as a whole.

Instead, we only remember;

☞ The peak (the most dramatic part - either good or bad), and

☞ The end (how it finished).

And this applies to everything - a movie, a date, a fight, a
sermon…
And yes, even your copy!

As in, no reader would remember your copy word for word, instead…

They judge and remember your words largely based on those 2 moments:

☞ How you made them feel most.
☞ And what you left them with.

And those twin moments decide if they click, buy, or bounce.

Now, let me make it real for you.

Imagine you watch a 2-hour movie.

The middle dragged a bit - kind of boring, nothing special, just okay😒

But the most intense moment? It banged hard - goosebumps all through.

And the ending had you wiping tears.

The first thing you'd say is? “That movie was Amazing!”

Just like that you're telling your friends, “you have to watch that movie!”

Meanwhile if the movie kept you hooked the whole time, but the final scene came and ruined the vibe - super disappointing.

You forget it faster than an Instagram reel.

That's the Peak-End rule at work.

Now why should you give a fuck about this as a Copywriter or business owner?

You see - modern readers are overloaded with information already.

They are not storing every word you write - even young Sheldon can't.

As in, they are constantly scrolling, stressed, busy - trying to survive.

But they remember how you made them feel and the last impression you left.

Because that's how human memory works, how persuasion sticks.

How the psyche functions (I mean the human mind) - allow me digress here a bit for your sake.

If by now, you don't understand the Psyche as a writer, then your words may never leave a mark (I'm not even joking here).

Even those templates and frameworks you rely on were built through the science of the Psyche.

And I've broken it down in a letter (like this one).

You can study it for free.

No email required. No opt-in form.
Just read it here on 𝕏 (link’s in the comments).

Now, let's get back to the peak-end rule and even bring it home.

Think of Kenny Nwokoye.

If he had quit affiliate marketing after 11 months with just $24 made, and went back to a 9-5, would you've known him as the vessel of value?

Or ElephChild.
If his story ended in misery after the army, would we revere him as a proof that bouncing back is possible?

Nope.

We don't remember their full Journey.

Instead we remember;
☞ The peak of their struggle,

☞ And the end that made it all worth it.

That's what made their stories unforgettable - The Peak-End Rule.

The same principle applies to your copy.

When you write words with:

☞ No peak? = no emotional hook & connection with your reader, and…
☞ Weak ending? = No lasting impression = No action.

Your reader just scroll past and never return!

But if you engineer a solid peak and a strong ending…
Your words stick.

Let me show you how I used it recently in an email draft:

Subject line: “How i made 3x my salary in 90 days - without quitting my job”

While Email Body: starts with curiosity hook

Middle builds the problem → story of being broke and stuck.

Peak: “But when I made ₦420,000 in a single week... I knew I was never going back.”

Ending: “If you’re ready to change your life, this 9-day program is your shortcut. Grab your spot now before the doors close tonight.”

You see what I quietly did here?

Everything my readers would remember later is: “This guy tripled his income AND I only need 9 days? I need this!”

Now, I know this ain't perfect, but It's just an illustration of what the peak end rule can do.

And even if they don’t buy immediately (maybe due to financial or tech issues), This will make them to:

Remember you, your offer, and come back later to buy.

Also, this badass principle is what makes follow-ups as effective as fuck.

As in, if the first copy is crafted with this rule, the follow-up works better because it builds on the emotional memory already planted.

The emotional imprint already exists, the follow-up doesn't have to rebuild trust or attention from zero.

Instead, it reignites what your reader already felt - and can now push for action with less friction.

Unfortunately, many Copywriters and business owners treat each follow-up as a standalone.

But if the first message used the peak end rule well, the follow-up should reference, echo, or intensify the peak and end of the first copy - not start a new story.

Making the second copy (email or pitch) hits harder, because the brain already remembers and emotionally trusts the previous one.

For example, I could say this in an follow-up email:
“You probably haven't stopped thinking about the story I shared - the guy who turned 17 cold emails into $12k in 3 weeks…”

Or for this letter, I could say:

“Do you remember how I said most Copywriters die in obscurity - not because they suck but because they are forgettable.”

Let's break this down even further…

How you can use this rule to write words that stick to your reader’s mind, even after they close the tab.

The peak (i.e emotional highpoint) could be a

☞ A story of real change (like going from broke to bailing),
☞ A pain your reader deeply feels, described so well they feel exposed.,
☞ A promise or shocking claim so bold it makes them pause and say “wait, for real?”
☞ Or a benefit they secretly crave - like getting their first client, soft life, or finally feeling proud of themselves.

Your job here's to hit them right in the chest.

Make them pause and whisper, “This is me…” - like a mirror to their hidden struggles.

Or get them fired up, “ I must get this no matter what.”

Your words MUST echo their silent battles.

Because you're not just writing - you're triggering memories, emotions, hunger.

The peak - that highest point that hits hardest - makes them feel deeply connected to your message…

Grab their hearts, stir something real, and make them want to do something about it - RIGHT NOW.

Think about the Psyche letter (if you read it 2 weeks ago).

Remember how the peak made you feel?

That it's almost like your “copy gurus” are hiding something that big. Or maybe they just don't know it themselves.

Make you curious and help you find relief.

As in, I tapped into your frustration with the unhelpful advice you've encountered before and made you feel understood.

Like , finally - someone actually gets what you've been going through.

Because the way I revealed the secret feels fresh, not the usual recycled advice.

Exactly!

♻️And the End a.k.a final impression or CTA.

Listen, this is the last thing they see - the deal closer.
So it must;

☞ Wake up that feeling inside them that makes them want to take action right now..
☞ Remind them exactly what's in it for them - why it matters.
☞ Sweep away any last doubts or fears holding them back.
☞ Then, give them a simple, clear call to action that feels like the next natural step.

Because bad endings make people bounce (including your readers - they are humans too).

But strong endings?
They seal the deal or plant a seed that brings them back later.

So the next time you write anything - a tweet, an ad, email, sales copy…

Don't obsess over every line.

Instead, obsess over:

☞ Delivering a powerful peak.
☞ Ending like a champion.

Because that's what sticks.

That's what makes stories go viral.

That's how offers convert.

And that's how your words build a brand people remember.

Earlier, in one of my previous letters on this Black app - 𝕏…

I promised to break down 52 timeless psychology principles to help you write deeper, more persuasive and impactful copy.

This is Letter #1, as promised.

There are 51 more coming - packed with deep insight, storytelling, and timeless strategy.

If this letter triggered something real inside you, and gave you hope that your next words will make’em buy - imagine what the remaining 51 would do?

But 𝕏 algorithm might not show you my next letter unless you are following me.

So do this:
Tap👆the “𝗙𝗼𝗹𝗹𝗼𝘄" button right now so you never miss another drop!

P.S. If this has helped you in any way, imagine what it could do for someone on your feed.

Why not hit the retweet♻button to pass this touch🔦 down to help them light their path…

And in return, ask me any questions spinning in your mind in the comments.

I might just write my next letter for you.

Deal?

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

@bruno_nwogu That's audacious.

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

@simplychinedum @bilionaire_dgb Night delivery girls, innit?

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

@NahFlo2n Objects

[Florin @NahFlo2n]

$35k+/month ads don’t start with people talking anymore

They start with objects acting human

A leaf sitting in a glass
A lemon reacting to heat
An onion showing frustration

You instantly stop

Not because it’s polished
But because it’s unexpected

This format works because it feels like content, not advertising

AI-generated objects + simple scripts + volume

That’s the whole play

rt + comment “objects” and I’ll send the setup
(follow for dm)

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

@davidfigeira animated

[David @davidfigeira]

$90k+/month ad accounts are quietly switching to animated “problem characters”

not mascots
not childish cartoons

actual everyday things turned into tiny personalities inside the scene

a cucumber inspecting hair follicles
an onion reacting to a mosquito bite
a drop of oil whispering in someone’s ear

you understand the message instantly without anyone explaining it

the metaphor does the selling before the product even appears

ai creates the characters, stages the scenes, and generates dozens of variations from one concept

one simple visual idea can turn into hundreds of ads across different products

rt + comment “animated” and i’ll send you the framework
(follow for dm)

[Jachike Chima @TheCopyhacker]

I want to give out an E-Library of rarest greatest guides that helped me make millions from Copywriting for FREE.

If you want it, all you have to do is:

1. Comment “Library”
2. Repost this tweet so that others can see it and take advantage of it.

Note: YOU MUST BE FOLLOWING ME

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

@TheCopyhacker Library

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

@abonyi_maryann Reasons?

Just curious - I heard the former is more productive.

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

@TheCopyhacker Swipe

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

When distraction whispers, ask yourself - is this fear in disguise or just lazy comfort?

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

A bored brain CHASE noise.

An anxious brain AVOIDS action.

Know which mode you're in.

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

A forgettable copy is like a one-night stand with no name.

They smile, scroll, and never return.

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

Clarity is the lens that sharpens your blurry goals.

Without it, you’re driving blindfolded.

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

Without clarity, your hustle is just noise.

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

@ruthblooming In that case I'll pass.

Didn't know that's what you meant.

I'd do same if I'm I were to wear your shoes.

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

When you keep checking Whatsapp, Tiktok - it's not just an addiction.

It's an escape.

Escape from something you're avoiding.

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

What if there's no "perfect?"

There's always room for improvement.

Also, does "Practice really makes perfect?" - don't you think practicing wrongly can make you worse?

What if "Feedback makes you better? "

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

@ruthblooming That's cool - totally respect that.

Anyway since it's family, you can set a few minutes - maybe one in 3 days to check up on them.

But never when you're working.

If that works for you.

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

@Extrastiv Packaging changes perception.

The package one would be paid for.

The other will be tossed into the waste bin.

How you paint your offer matters!

[Toluwani🦡☞ Mythbusting Badger. @MythbustiBadger]

@PhilMaerz Sure