Today I turn 30.
I’ve dedicated over 50% of my life to mastering YouTube strategy.
50+ billion views, millions in revenue, across 100s of channels later…
Here are 30 lessons for creators:
Emmy-nominated 'Goldie' creator Emily Brundige is crowdfunding her newest IP, 'Strawberry Vampire,' rather than pitching it to a studio, and plans to keep the property all to herself, even if "hopefully it'll outlive me." https://t.co/roTbBbypCG
Forget Dune 3.
Forget The Odyssey.
Coyote vs. ACME is the most important movie for you to see in a movie theater this year simply because David Zaslav tried to take it from you.
Show the CEOs good movies of ALL shapes and sizes are worth fighting for.
“At this Easter season, I reaffirm our testimony of the Resurrected Lord and recognize that He is the head of this Church.” — President Dallin H. Oaks (@OaksDallinH) #GeneralConference
BREAKING 🚨 Elon Musk just agreed that the same RINO’s who voted for only 1 DOGE cut are the same people who won’t pass the Save America Act
TIME TO PRIMARY EVERY RINO IN CONGRESS
https://t.co/Liu6fQ4ZSy
TASK ACQUIRED! Lots of feelings wrapped up in this announcement! First and foremost, gratitude for Chris Sanders along with Margie, Kristin, Jeff and Heather for their support and faith in me to help carry on Peter Brown’s story of Roz and Brightbill.
Cartoon Network and Nickelodeon are now set to end up under the same parent company, as Paramount is expected to win the bidding war for Warner Bros. Discovery.
A move that could also result in further animation jobs being lost.
Do you remember when you joined X? I do! #MyXAnniversary
Well, really I don’t remember, it was a while ago and for the first several years I didn’t log in at all.
But I am glad for #freespeech
I didnt know transmedia was a thing. I just saw an opportunity and solved for efficiency, consistency, and scale and made transmedia storytelling viable for small creators.
Early in my career, I didn’t know the word transmedia.
I was working as a game animator when something clicked. A game engine didn’t just make games, it could also build animated series, live experiences, interactive worlds…entire story universes.
(Cont)
Those same assets have powered Fortnite experiences, been ported into Roblox, deployed in custom apps, and even used to generate children’s books through a custom Unreal-based book renderer.
That became the core idea: use a game engine to develop an entire story world once, then distribute it seamlessly across a transmedia landscape.
And it turns out - you can.
Over the past 4.5 years, my team has used Unreal Engine to produce the A for Adley Family Cartoon.
I came at it from a more pragmatic angle.
What if every asset, across every platform, was the same asset?
One designer.
One artist.
One asset.
Everywhere.
Not duplicated. Not rebuilt. Not reinterpreted.
A single source of truth.
Later, I learned that Henry Jenkins defined transmedia as:
“A process where elements of a fiction are dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.”