Why did we launch $FXH at <$10m FDV? Short answer: community makes the world go 'round
As platformists in the onchain art space for 4 years and counting, we've worked with artists on countless occasions to address the same question again and again: how to price new work coming to market?
Do you price for the primary market or aim for secondary performance?
We've almost always found the best approach is when collectors share in success, rather than leaving them out. This brings artists <> collectors into sync, and creates a healthier long-term market around the work.
This thinking also drives fair coin launches, and it's why we launched how we did: allocating the majority of $FXH to our community at a starting market cap that leaves ample space for organic price discovery.
It's easy to do this when you believe in what you've built and where you're going. We've been through every market condition imaginable since launching in 2021. Through it all, we have experimented, innovated, and shipped with unshakeable faith in the value of digital art on the blockchain.
The fxhash journey has been an incredible one. And whether you're an OG or today is your day one, you're going to love what comes next ๐ซก๐