Nicolae Hlihor

4GEQ4BSF

[SNP Network (SNPad) @SnpNetwork]

SNPad QR Experience has evolved.

What started as a simple TV pairing flow is now becoming a smarter interaction layer inside the SNPad mobile app.

CTV video on the big screen is already one of the most valuable advertising environments.
But the real opportunity starts when the viewer can take action.

With the new QR flows, SNPad now supports multiple outcomes:

• TV / device pairing
• wallet address sharing
• advertiser website visits
• App Store redirects for advertiser apps

This opens the door for premium interaction formats on top of CTV advertising, helping advertisers move beyond passive video views and closer to measurable user action.

We are very excited with what we managed to implement in such a short time.

Next screen: Ads.

More updates soon.

[SNP Network (SNPad) @SnpNetwork]

We said we would keep you updated.
Here is the new SNPad mobile app in progress, and yes, this is probably the biggest mobile update we have worked on so far.

The most visible change?
A new rewards overview showing daily, weekly and monthly reward values.
$SNPAD also now has USD value display inside the app, making the wallet and reward experience much clearer for users.
Also visible in this build:

• Send & Receive
• Connected TVs
• Bridge
• Transactions
• SNP Layer / Ethereum support
• Wallet redesign

Still in development, but moving fast.
The foundation matters more than the surface. This foundation is starting to look very different and is in many ways lots better than before. And more to come.

[SNP Network (SNPad) @SnpNetwork]

CTV targeting is kinda broken right now because nobody actually agrees to be targeted.

Advertisers are guessing and viewers get random ads.

What we're building into SNPad → users explicitly agree to be targeted and complete their own ads profile, so campaigns finally work with real signals.

Interests, hobbies, location, age range, device context, preferences.

On the agency side, a Google Ad Manager order maps straight into ADVERSE and picks up SNPad-native capabilities on top.

GAM workflow stays the same → just extends into CTV with deeper targeting and more interaction through the SNPad CTV Player.

This is just a slice of what we're cooking. We're 100% locked in on building, refining, and pushing what CTV advertising can actually be. We have more to come. Lots more.

[SNP Network (SNPad) @SnpNetwork]

There's a quiet truth in CTV nobody really talks about.

Once an ad plays on a smart TV do you know what's going to happen next? 99% of people watching it don't know that's why the industry settled for one tiny answer: the ad was delivered.

Tick the box, send the invoice, move on (regular behavior).

The problem is that we (make it) different and didn't want to keep playing that game, so alongside the new player, we built SNPad Tracking.

A tool that pays attention to what actually happens in the room, not just whether the ad showed up.

There's already a basic industry check called OMID for that, we kept it and built on top.

[SNP Network (SNPad) @SnpNetwork]

Heads up, we've been heavier on building than on posting lately, and we made huge achievements on our path forward.

That wasn't the plan, but the mission we're on right now turned out to be much bigger than we originally envisioned it when SNPad started.

Three things we actually built while it was quiet:

1️⃣ The SNPad Player → Full rewrite that now speaks the real language of the ad industry, and can run inside other TV apps, not just ours.

2️⃣ Premium CTV tracking → A separate intelligence layer that captures how an ad is actually consumed on TV, not just whether it played.

3️⃣ ADVERSE → Our adserver who is gonna target forecast, bidding and reporting in one place, plus a Google Ad Manager bridge for agencies.

[Cryptopedia.ro @cryptopedia_ro]

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[Reactive Network @0xReactive]

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[CITY Holder @city_holder]

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[SNP Network (SNPad) @SnpNetwork]

🚀 What did we launch in September?

Last month was one of the most productive in SNPad’s journey.
We followed the short roadmap shared at the end of August, and delivered exactly as promised.

Here’s what we shipped ⬇️

[SNP Network (SNPad) @SnpNetwork]

Short roadmap for SNPad V2 went live Monday. Today’s update: “Samsung Auto Launch” Background Services MVP confirmed & working; focus shifts to scalability.
Track it: https://t.co/giocGOcyCd

#SNPad #SmartThings #Samsung

[CITY Holder @city_holder]

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[CITY Holder @city_holder]

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