The views across each platform are honestly insane. Not every celebrity can achieve this level of relevance and engagement. It was a very successful interview for Lisa, and you can tell she’s getting a little more comfortable talking with Jimmy. She seemed more relaxed and natural this time, which made the whole interview even more enjoyable to watch.
🇰🇷 “SaWaDiKa” remains on Apple Music South Korea’s Popular Songs chart!
#LISA remains the only 3rd-generation K-pop artist on the chart, with “SaWaDiKa” also being the only song by a 3rd-generation K-pop idol currently featured on the list. 📊
#LISA says having a Las Vegas residency was beyond her dreams because she associated Vegas residencies with iconic singers. She feels incredibly lucky to have her own residency in November and is excited to share the experience with her fans. 💗
#LISA now has 15 entries on the Apple Music Brazil TOP 100! 🇧🇷
She is also the only K-pop soloist with multiple entries from releases this year, with “SaWaDiKa” at #5 and “GOALS” at #15
Nike is currently the most-considered fashion brand in the U.S., according to YouGov’s 2026 rankings, while Nike also ranks among the strongest global consumer brands.
Then you have Sony’s PlayStation — one of the defining global names in home gaming.
And #LISA is connected to both Nike and PlayStation.
That is what makes her positioning so interesting. These aren’t brands confined to K-pop or Asian entertainment. They are global lifestyle and culture brands, with audiences far beyond music.
Fashion. Gaming. Music. Entertainment.
Lisa is increasingly moving between all of those worlds naturally. And that’s something you don’t see very often with Asian celebrities at this level of global brand integration.
It also explains why I don’t think her partnerships should be viewed as simply “endorsements.” They are becoming part of the larger Lisa brand ecosystem — where music, fashion, gaming and pop culture intersect.
“SaWaDiKa” by #LISA ranked at #67 (-3) with 1,574,356 (+78,801) streams on Spotify Global yesterday. Remember we are only 5 days away from seeing the first live performance
ONLY SOLOIST DEBUT ALBUMS WITH 5+ SONGS DEBUTING IN SPOTIFY GLOBAL TOP 10:
🥇 Billie Eilish — WWFAWDWG: 6 songs
🥈 #LISA — ALTER EGO: 5 songs
🥉 Olivia Rodrigo — SOUR: 5 songs
📊 The only soloist debut albums to achieve this feat.
The child’s own father posted the video, and they were literally so happy to meet Lisa during her documentary debut. Imagine using a happy kid’s moment to fuel your fanwars. Leave kids out of this.