A founder once told me, “I thought PR meant shouting the loudest.”
It isn’t about volume, it’s about clarity. When you tell your story authentically, the right doors open.
Have you ever felt the pressure to “shout louder” in business? #pr#founder#Entrepreneurship
Small PR moves can make a big difference: personalised media outreach + strong storytelling = campaigns that get noticed. Always happy to support brands looking for PR expertise. #pr#branding#london#freelancepr
Excited to be working with Unity in Design on their new platform spotlighting emerging minority fashion designers. Big things coming for #LFW and beyond.
Summer campaigns are noisy, but the smart ones win.
Tap into real cultural moments (think Wimbledon), plan early, and lead with strong visuals. Relevance + timing = standout PR.
More tips in my latest piece: What PRs Get Wrong About Summer Campaigns.
Taking a slower start today, and reminding myself not to feel guilty about it. Sometimes stepping back is when the best ideas land. I’ve been thinking about the kind of brands I’d love to work with next, alongside the amazing ones I already do. #pr#lifestyle#mediarelations
Great to see @one_scoop_store founder, Holly Watkins featured in @retailweek, sharing her insights alongside other leading voices in retail #retail#sustainabilty#stores https://t.co/yUBkfuxiyu
5. Set a Realistic Budget and Timeline
• Decide how much you’re willing to spend and factor in time for results. Media coverage, brand building, and partnerships often take 3-6 months to bear fruit.
4. Know Your Audience
Effective PR starts with understanding who you’re speaking to.
• Who is your target audience? What are their interests and behaviors?
• What platforms do they use (Instagram, print media)?
• What media outlets, influencers, or communities do they trust?
3. Define Your Goals
What do you want to achieve with PR?
• Is it brand awareness, media coverage, or help with an event?
Having clear goals will help your PR partner craft a strategy that delivers real results and ensures you’re both aligned on priorities.
2. Research What PR Is Right for You
• A freelance PR specialist with expertise in your niche (fashion, wellness, tech, etc.) can provide tailored, affordable support.
Choose a PR partner whose approach aligns with your goals, budget, and industry.
5 Top Tips Startups Should Know Before Investing in PR.
1/1 - Before investing in PR, make sure your business is prepared to be in the spotlight.
• Do you have an online shop or website that’s user-friendly?
• Are your branding, and visuals consistent and professional?
Thrilled to see my client Holly Watkins, founder of One Scoop Store, featured in The Independent! 🧥✨ She shares top tips on stylish, sustainable winter coats. 🌿
Read it here: https://t.co/CoUEncyA7J
#SustainableFashion#PreLovedClothing#OneScoopStore
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