One trade show. 18 meetings.
Zero lost leads.
A Crativ Engineered Packaging used @getboothiq at an industry conference.
One rep. One day. Here's what @getboothiq found
18 MEETINGS
6 HOT LEADS
5 THEMES
The problem: trade shows move fast, notes don't.
Each conversation got an AI summary with contact info, pain points, buying signals, and next steps.
But the real power was what showed up across all 18 meetings:
→ Sustainability Matters
It's not a nice-to-have anymore. One prospect chose us specifically because of our recycled content options.
→ Capital is Tight
Multiple contacts asked about financing options before even discussing pricing—a clear signal about market conditions.
→ Conference Strategy
The best conversations happened at breakfast, lunch, and cocktail hour—not at the booth. Time to adjust where we invest our energy.
"We talked to 18 people in one day. BoothIQ gave us a summary of every conversation, flagged the hot leads, and showed us patterns we would have completely missed."
The result:
chaos → clarity in minutes.
18 AI-summarized meetings.
6 flagged as hot leads.
5 cross-meeting themes that shaped follow-up strategy and product roadmap.
Emails went out the same day.
Stop losing trade show leads.
@eventprofs #eventprofs @MJBizDaily@ExhibitCityNews@EXHIBITOR@TradeShowExec@tradeshownews #conferences #followup
If you want to know what "Event Leadership" feels like, it’s paying $400 for a single power outlet in a convention center and then spending the whole day charging other people's phones for free. 🔋
We joke about the drayage fees and the $12 bottles of water, but we do it because there’s no substitute for being in the room.
The budget gets us there, but humanity keeps us there.
Cheers to everyone who survived the floor this week. May your feet recover, your CRM be full of actual context, and your weekend be completely devoid of fluorescent lighting. 🥂
#EventProfs #MarketingHumor #DTECH #RoadWarrior #WorkLife #eventprofs
MJBiz wasn’t about volume this year; it was about depth
Lower foot traffic meant more real convos, more context, stronger relationships.
At BoothIQ, we saw it firsthand: details make the follow-up.
Context is the new currency.
Did you feel the shift toward quality over quantity?
We've been trying to tell you 😉
“BoothIQ is right there in the moment — it’s not over-complicated, it fills in gaps, and when you’re going a million miles an hour, it’s capturing information along the way.”
— Amanda Freick, Founder, Creative Intelligence Group
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The @BlueJacketsNHL:
▪️ Trailed 3-0
▪️ Trailed by 2 in 3rd
▪️ Tied game, took lead, allowed tying goal in 45-second span in last 3:15 of regulation
▪️ Won in shootout
▪️ Moved back into a playoff spot (for the time being)
#NHLStats: https://t.co/xEUOZpPSyo
Very special moment inside Nationwide Arena as the crowd sings little Johnny Gaudreau a happy first birthday. The Gaudreau family is in the building tonight. #CBJ
Thank you again for all the outpouring of love for our Ben. I can’t tell you how much it means to me and my family.
He wasn’t just my best friend – he was America’s best friend ❤️
"That's the whole point of a fight. When you get a good one like that, it's going to do the job."
Mathieu Olivier talks about giving the @BlueJacketsNHL an emotional boost with a first-period fight against Rangers enforcer Matt Rempe.
#CBJ