In the latest issue of NZ Marketing magazine, we speak to industry experts about how MarTech can be utilised to gain better insight into customer behaviour, provide a more personalised customer experience and create effective user/brand generated content.
https://t.co/ckCuSG2UkN
As the cost-of-living rises, research has shown that Kiwi shoppers are increasingly driven by necessity. We speak to retail marketers about how they are acknowledging changing customer priorities and adapting their strategies to accommodate this.
https://t.co/fRngPR4YBl
Congratulations to all our finalists in the 2022 TVNZ-NZ Marketing Awards.
We’re looking forward to celebrating with the finalists and entire marketing industry at Spark Arena on September 14!
Get your tickets here: https://t.co/vDo7dbabPn
https://t.co/mjG52UIXCE
In the current issue of NZ Marketing magazine, we discover how marketers can harness this enthusiasm to make the planet a better place while also turning a profit.
To read more, subscribe here and get your hands on a copy of our award-winning magazine: https://t.co/K9CbK1qeaP
While some view brick-and-mortar shops as a thing of the past in an increasingly digital world, Bruce Gourley Hyper NZ Strategy Director, believes retail marketers should change this mindset & put the physical store at the centre of the brand experience.
https://t.co/Sed2MNptcp
When it come to trends shaping CX around mobile commerce, Sally Feinson, Marketing, Brand and Communications Director at Trade Me is well placed to share insights into marketing strategy that works.
https://t.co/76wTpre214
In an increasingly untrusting world in need of reassurance, Ian Howard says brands will be judged by what they do, not what they say.
https://t.co/G0jAh9HgMp
This issue puts focus on the retail industry & more specifically omnichannel marketing. From the latest trends in shopper marketing to strategic insight from big brand retailers, this issue will inspire new ideas & ways of reaching customers.
https://t.co/HbJUlgQadg
Marketer Profile: New Marketing and Digital GM at the Public Trust, Lyndsey Francis, is looking forward to building the future of a brand that has played an important role in Kiwis lives for nearly 150 years.
https://t.co/HLV2Q4uqcD
Air NZ’s reputation is sky high for the eighth consecutive year according to the Kantar Corporate Reputation Index. NZ Marketing looks into what makes a brand reputable for New Zealanders in the current climate, and find out which brands make the top 20...
https://t.co/xZ9hqf6kkW
Our exciting Future of Retail Marketing Conference in partnership with MediaWorks NZ is coming to Auckland on July 28! The conference will bring together retailers marketers workshop future-facing marketing strategy. Get your ticket today! #retailmarketing
https://t.co/BjXfa5VMb3
New Zealand’s favourite ads are in the spotlight thanks to a strategic partnership between leading insight and research agency TRA and industry body ThinkTV.
https://t.co/sJyEvsk6kE
A new Coca-Cola Zero Sugar recipe is about to hit the shelves replacing 2 other variations. Will this change work or does it risk losing a loyal customer base? We put the question to Coca-Cola New Zealand's Head of Marketing, Tracey Evans. #cocacola
https://t.co/jtKCvKlGrc
This week is your last chance to enter the 2022 TVNZ-NZ Marketing Awards! If you haven’t yet & have an initiative worthy of recognition on the centre stage, now’s your chance. Included in the 30 categories up for grabs is Excellence in FMCG Strategy. https://t.co/7q66FXls0V
You have probably heard Google is making the switch to Google Analytics 4 (GA4), but you might be asking, why the change?
#change#google#googleanalytics#ga4
https://t.co/IQ86U8UY92
The deadline to enter the 2022 TVNZ-NZ Marketing Awards is fast approaching! If you're planning on entering, & have a marketing team worthy of recognition on the centre stage, enter our newest award - Marketing Team of the Year sponsored by Stuff. https://t.co/EqBPXFxeHW
Churn in the labour market is normal, yet is it different this time around? In the April issue of NZ Marketing magazine, we talk to businesses about what it takes to hold onto and upskill your workforce. Read more by subscribing here: https://t.co/mwRvZgBI03
Reputation and relationships are crucial in business, which is why networking and influencing are integral to growing a brand, whether that’s for a company or a professional. Stanley Henry shares insight on how to grow your network online.
https://t.co/t3MYV4G5te
It’s time to start putting together your entries for the TVNZ-NZ Marketing Awards. With an expanded programme and brand new categories, what exactly are the judges looking for this year? Michael Friedberg, 2022 Convenor of Judges explains...
https://t.co/7A2W1cAp0s
With the cost of living in New Zealand rising, and Kiwis tightening their purse strings, businesses need to ensure their marketing campaigns focus on value for money. But how?
https://t.co/AMWvCTQwSZ