NAME & NUMBER ⚽️

A soccer-specific marketing & creative agency built to connect teams and brands to American soccer fans and culture ⚽️ Est. 2022 in Chicago, USA

[NAME & NUMBER ⚽️ @NameAndNumber]

Shoot day 3 with @MLS 🎥

📍@SoccerHouseHQ

[⚽️ Kyle Sheldon @kylesheldon]

Women's soccer is one of the most undervalued sports properties in the US.

The interest, attendance, and viewership are incredibly strong. Investment is starting to catch up.

You can enter through:

- The NWSL
- USL's Super League
- Player partnerships
- Global leagues in Europe
- Youth soccer and grassroots ecosystems

One example - Ally Financial is on the NWSL sleeve patch for every team in the league.

They also have Charlotte FC’s Front of Jersey sponsorship in MLS. They previously sponsored Wrexham's US Tour. They sponsor lower division soccer, too.

That is how different the roadmap can be.

The smartest brands invest in pipelines, support pathways, build entry points and foundational structures that make them part of the games growth. 

They buy equity in the community, not just visibility.

That's the difference between a sponsor and someone who belongs.

We share more in our (free!) “More Than a Moment” report below:

[⚽️ Kyle Sheldon @kylesheldon]

At @NameAndNumber, we've been fortunate to support a bunch of NWSL clubs:

@sandiegowavefc
@TheNCCourage
@GothamFC
@ORLPride
@reignfc

And we're currently advising a massive, global brand that will soon enter the game.

Believe me I say, women's soccer is a rocket ship. 🚀

[NAME & NUMBER ⚽️ @NameAndNumber]

CASTING CALL, PART II: We're now looking for extras to participate in our MLS commercial shoot.

This is a paid opportunity.

Full details via the link below.

https://t.co/g9kbbxwLXo

[⚽️ Kyle Sheldon @kylesheldon]

I had a feeling @NameAndNumber was going to work when Borussia Dortmund reached out for help on their U.S. tour in our first year. 

It was validation that a global football brand thought we could help - and even more so when they were thrilled with the results.

That momentum continued with our first commercial spot production with Major League Soccer, where delivering high-level work early on proved the model worked.

Those early signals proved focusing exclusively on soccer could work.

[NAME & NUMBER ⚽️ @NameAndNumber]

Last call, Chicago! ⬇️

[NAME & NUMBER ⚽️ @NameAndNumber]

CHICAGO: We're booking talent for an upcoming MLS commercial spot production.

Sign-up if interested: https://t.co/fFj4Mk1mh0

[NAME & NUMBER ⚽️ @NameAndNumber]

CHICAGO: We're booking talent for an upcoming MLS commercial spot production.

Sign-up if interested: https://t.co/fFj4Mk1mh0

[⚽️ Kyle Sheldon @kylesheldon]

Photos by us! ☺️

[⚽️ Kyle Sheldon @kylesheldon]

That’s our video! ☺️

[NAME & NUMBER ⚽️ @NameAndNumber]

CREW CALL: We're looking for producers, camera operators, and media managers for a potential project in June. 👀

Full info and sign-up: https://t.co/1SIIZNeD21

[⚽️ Kyle Sheldon @kylesheldon]

Proud of this work 💪

[⚽️ Kyle Sheldon @kylesheldon]

I’ve seen data over the course of my career that suggests the average American soccer fan has 3 favorite teams.

That can take form in a ton of different ways but for example, it could be:

1. One domestic (e.g. Atlanta United)
2. One European (e.g. Manchester United)
3. One from their cultural roots (e.g. Boca Juniors)

A Packers fan will never be a Bears fan. But soccer fans hold multiple loyalties simultaneously.

Why is this critical for brands to understand?

Because you can’t design one campaign and expect it to work for everyone.

An Austin FC fan in Austin, TX lives in a completely different world than a Club América fan in San Antonio who doesn't care about MLS at all.

Different languages. Different media. Different values.

Come in with the wrong voice and soccer fans will know instantly.

The brands winning right now understand this:

- They segment their approach
- They listen before they speak
- They earn credibility before they spend it

That's the difference between breaking through and falling flat.

[⚽️ Kyle Sheldon @kylesheldon]

There was much soccer business discussed.

@NameAndNumber on location 📍

[⚽️ Kyle Sheldon @kylesheldon]

I'm so incredibly proud of our client survey results:

• 9.9 on collaboration and communication
• 9.9 on likelihood to recommend
• 9.7 on turnaround time
• 9.6 on impact delivered

It's a testament to the amazing group of people who have joined me in building @NameAndNumber.

[NAME & NUMBER ⚽️ @NameAndNumber]

Thank you to every client who took the time to share their feedback. We don't take it lightly. 🤝

[NAME & NUMBER ⚽️ @NameAndNumber]

CLIENT SURVEY: We asked our clients how we did in 2025.

Here are some of the results...

🧵

[NAME & NUMBER ⚽️ @NameAndNumber]

These results tell us we're on the right track and push us to keep raising the bar in 2026.

[NAME & NUMBER ⚽️ @NameAndNumber]

NEW: We're thrilled to share "More Than A Moment" - our in-depth report on women's soccer in America.

It includes:
• Who the women's soccer fan is today
• What they want from brands
• Why early investment compounds

Check it out here: https://t.co/j1ehhq0FA5

[⚽️ Kyle Sheldon @kylesheldon]

On Monday, we're dropping a @NameAndNumber report on women's soccer that has been months in the making.

The report includes:
• 5-year roadmap 📅
• U.S. soccer pyramid ▲
• Fan insights + data 📊

And, ultimately, what it means for brands:
• How they can enter the sport
• What's working and not working
• What fans want to see from brands

And a whole lot more.

We'll be sharing it first over at @NameAndNumber, so be sure to hit follow to get access. 🤝