Nanda Krishnan

Ecom. Currently building my dream.

[Nanda Krishnan @NandaKrishnan93]

3-Sep-2026: Day 247 of ECOM

Genuinely frustrated. After a very long stretch of great sales, the last week or so has been a disaster.

Not sure what's happening - all I can do is launch new ads to test and I've done that.

Let's keep pushing.

[Nanda Krishnan @NandaKrishnan93]

2-Sep-2026: Day 246 of ECOM

• Had literally the worst day in the last 3 months or so yesterday with just 1 order.
• Ads really didn't do well yesterday.
• The only option is to launch more creatives.

Going to analyze and do everything with my ad account today.

[Nanda Krishnan @NandaKrishnan93]

1-Sep-2026: Day 245 of ECOM

• One single creative was my biggest winner in my scaling campaign.
• That's not sustainable - need more winners.

[Nanda Krishnan @NandaKrishnan93]

31-Aug-2026: Day 244 of ECOM

• As usual had a great day followed by 3 shit days.
• Going to surgically analyze my ad account today.

• Interview with the first prospective VA today.

Let's keep pushing.

[Nanda Krishnan @NandaKrishnan93]

28-Aug-2026: Day 241 of ECOM

• Had one of the best days yesterday in terms of conversion rates - super happy 😃

• Business is going really great.

• Now just need to scale this to the moon.

[Nanda Krishnan @NandaKrishnan93]

27-Aug-2026: Day 240 of ECOM

• Made some surgical cuts to my ads yesterday and that dropped the spend in my BidCap campaign.
• Would like to test another category of products but I can only do that after I hire someone.
• So that would be my priority next week.

[Nanda Krishnan @NandaKrishnan93]

26-Aug-2026: Day 239 of ECOM

• Looking pretty alright for this month.
• $65,607.45 so far this month in revenue.
• Let's keep pushing.

[Nanda Krishnan @NandaKrishnan93]

25-Aug-2026: Day 238 of ECOM

• The main CBO is being very sporadic again.
• Going to launch a few new ads today and see what happens.
• I think creative diversity is so so important.

Also going to do a Cost Cap campaign with all ads that did not work well earlier.

[Nanda Krishnan @NandaKrishnan93]

24-Aug-2026: Day 237 of ECOM

Took a break for the weekend. Everything's going smoothly.
The ads are sporadic but still converting well - nothing bad.
Need to throw in some new creatives this week for testing.

[Nanda Krishnan @NandaKrishnan93]

21-Aug-2026: Day 234 of ECOM

Ads performance dropped like crazy the last few days.
Maybe the new products I'm testing aren't really working out.

I will swap and move onto other new products to test.

Let's keep pushing.

[Nanda Krishnan @NandaKrishnan93]

20-Aug-2026: Day 233 of ECOM

One thing I know about ecom is not just rely on Meta ads for your traffic.

So eventually, I'll be investing into SEO.
I also need to come up with more plans on how to retain customers.

Shipping Protection will be the next step to increase AOV.

[Nanda Krishnan @NandaKrishnan93]

19-Aug-2026: Day 232 of ECOM

• Still struggling with returns.
• Plan is to analyze and phase out products with bad customer responses.
• But great feedback on my winning product.

Let's go!

[Nanda Krishnan @NandaKrishnan93]

18-Aug-2026: Day 231 of ECOM

The biggest bottlenecks right now:
• A lot of my sales are dependent on one product
• Unable to scale CBO profitably by increasing budget
• My return portal customer support is pretty terrible

But let's keep pushing.

[Nanda Krishnan @NandaKrishnan93]

17-Aug-2026: Day 230 of ECOM

Sales have been sporadic but good.

[Nanda Krishnan @NandaKrishnan93]

14-Aug-2026: Day 226 of ECOM

I really like what I'm seeing in terms of the revenue.
Although profit margins are not the best.

I'm still happy with what I've accomplished this year.

[Nanda Krishnan @NandaKrishnan93]

13-Aug-2026: Day 225 of ECOM

Regardless of my net profits recently, I have finally made the decision to hire.

Going to be interviewing applicants next week and see where we go from there.

[Nanda Krishnan @NandaKrishnan93]

12-Aug-2026: Day 224 of ECOM

Sales have been consistently good over the last week or so.

My profit margins are still slim so waited on hiring my team.

Going to do a feasibility calculation to bring someone onboard this week + hire next week.

[Nanda Krishnan @NandaKrishnan93]

10-Aug-2026: Day 222 of ECOM

Extremely happy with the sales the last few days.
Everything is back to normal.

Now the next step is making sure my factory can handle fulfillment as we scale.

[Nanda Krishnan @NandaKrishnan93]

8-Aug-2026: Day 220 of ECOM

Fortunately, the sales are picking up the past couple of days.

Hope this holds for a long time.

[Nanda Krishnan @NandaKrishnan93]

7-Aug-2026: Day 219 of ECOM

And after a lot of terrible days, finally had a good day yesterday.

I found the leak - it was one creative in my Bid Cap Scaling campaign which died off.

I paused it.
Created a new one very similar.

Launching it directly into the BidCap campaign.