Naoki | Japan & Marketing

Japanese, Ex-Amazon Marketer (Echo, FireTV). Currently Marketing (EC, Tech) Consultant. Tweet about marketing or business insights from Japan

[Naoki | Japan & Marketing @NaokiTanaka_J]

As Japanese, thought this article sums up concept of Japanese wabi sabi pretty well. Although we are losing this idea and now more perfectionist oriented.

[Alltopstartups.com @Alltopstartups]

I just published Wabi-Sabi: The Japanese Philosophy For a Perfectly Imperfect Life https://t.co/vEhTzxFtqy

[Naoki | Japan & Marketing @NaokiTanaka_J]

This week Facebook had a system crash, a few hours later IKEA Bulgaria reacted with a clever ad below "Face the Book - Offline"

#marketing #ads #advertisment

[Naoki | Japan & Marketing @NaokiTanaka_J]

@RaminNasibov Men want to shop items in shortest time and design needs to be simple.
Woman likes shopping itself enjoying colors and many selections. General tendency in jp. And Rakuten target is woman than man.

[Naoki | Japan & Marketing @NaokiTanaka_J]

"WeWork parent The We Company has acquired Spacious, a startup that re-purposes restaurants as coworking spaces in the hours before they open."
https://t.co/g6rbn0OdQa via @businessinsider

[Naoki | Japan & Marketing @NaokiTanaka_J]

Costco in China 😂 so fierce...

[Naoki | Japan & Marketing @NaokiTanaka_J]

augmented/mixed reality on shooting games.
It looks so much fun!

https://t.co/mEWsRlctVi

[Naoki | Japan & Marketing @NaokiTanaka_J]

I've seen not just businessmen, but also students and girls do same thing in Tokyo. It can be Japanese thing to sleep on street 🙄

Striking photos of businessmen sleeping on dirty streets illustrate Japan's tireless work culture https://t.co/aIiicyniVd

[Benji Hyam @benjihyam]

Work is changing.

Used to be cool:
Big offices, perks, working hard, big teams, VC backing, "changing the world."

Is cool now:
Remote work, working normal hours, working smart, lean teams, getting to profitability quickly, making a meaningful difference in your industry.

🤷‍♂️

[Naoki | Japan & Marketing @NaokiTanaka_J]

Don't have time? Have lunch from your watch on go 🤣 Creative Japan...

https://t.co/XLsniPELOv

[Kayo Osumi @kayoreena1021]

なんとも海外メンバーが喜びそうな動画😅
日本のイメージ、相変わらず変わりそうもないけどここまで来るとワロタ

[Naoki | Japan & Marketing @NaokiTanaka_J]

This is so true...🤣

[Naoki | Japan & Marketing @NaokiTanaka_J]

marketing = "Buy Me"
PR = "Love Me"

It is said that's the difference between marketing and PR.

[Naoki | Japan & Marketing @NaokiTanaka_J]

Limit strategies into "Three Pillars", as it's easy to remember for team.

Amazon E-commerce three pillars:
1. Selection
2. Price
3. Convenience

Amazon business three pillars:
1. Retail/Marketplace
2. Prime
3. AWS

I left Amazon while ago, but still can recall them easily.

[Naoki | Japan & Marketing @NaokiTanaka_J]

See "ikigai diagram"
It is Japanese words. As me a Japanese, the word itself is used as "something you devote to in your life".

Interesting to know that's crossover of
1. something you love
2. something you're good at
3. something the world needs
4. something you get paid for

[Naoki | Japan & Marketing @NaokiTanaka_J]

【Crazy Japan】Here is Japanese Vending Machine that sells only "onions" haha
Who can be ever this creative to come up with this crazy idea to sell only onions at machine? This is actually my hometown. 😂

[Naoki | Japan & Marketing @NaokiTanaka_J]

"How to say No"

1. Say "No but with alternative"
2. Say “No, not right now,”
3. Say “Yes, but not me.”
4. or "Just Say No"

I was working at global company and those who get promotes usually know how to say no properly.

"How to Say No" by @PatrickEwers https://t.co/ULnWNfzKsY

[Naoki | Japan & Marketing @NaokiTanaka_J]

“If you can’t explain it to a 6-year-old, you don’t know it yourself.” — Albert Einstein

My boss at Amazon told me to work on simple copy-writing so that even your granma or kids can understand.

50 Inspirational Business Quotes by @larrykim https://t.co/UpzQtLeRrG

[Naoki | Japan & Marketing @NaokiTanaka_J]

Read article before, that startup with clear business plan is likely to succeed by 16% more.

[John White @juanblanco76]

Marketing Plan - Does your company have a solid marketing plan in place prior to launching? You'd be surprised at how many startups I consult with that don't have a defined marketing plan in place prior to launching. https://t.co/XolY4BZTsf

[Naoki | Japan & Marketing @NaokiTanaka_J]

"Twitter Getting Rid of Likes?"
I feel that this is not something new but they are disputing this like forever. 🧐

[Ann Tran @AnnTran_]

Twitter Getting Rid of Likes? Not Anytime Soon https://t.co/1jpcBEXSKq #SocialMedia

[Naoki | Japan & Marketing @NaokiTanaka_J]

Jeff Bezos said "Good intentions do not work but mechanism works".
I worked at Amazon for 4 years. This is my most favorite words.

Marketing is not promoting or STP, but mechanism building so that it does not need selling. Jeff Bezos is not known as marketer but I think he is.

[Naoki | Japan & Marketing @NaokiTanaka_J]

People say that Japanese language is difficult. But when it comes to speaking, it is easy. The speed of language is slow and easy to catch. People exaggerate it as writing is truly difficult as we have 3 writing style variation.