Napper

Co-founder, Atlas Studios. Applied AI for the creative industries. I talk to the businesses we deploy into. What would you change first?

[Napper @NapperTandy5]

Sony Music has asked platforms to remove more than 260,000 AI deepfakes. You need a centralised set of approved assets that have gold-plated artist approval.

[Napper @NapperTandy5]

“Matt, can you please rethink your fascination with AI-generated programmes?” BBC staff, to their director-general.

You can’t hire more of the person who hears a record and knows. In Field Notes, link in my profile.

[Napper @NapperTandy5]

@Jason Bootstrapped

[Napper @NapperTandy5]

Putting a blank chat box in front of an artist manager or a talent agent is too much of a jump. Most of them aren’t technical, and why would they be?

[Napper @NapperTandy5]

TikTok now lets AI agents plan, launch and manage ad campaigns. Nothing goes to a client or an agency without a person saying yes.

[Napper @NapperTandy5]

“live music has to be part of that” Suno, hiring Ticketmaster’s Michael Chua to run live.

I think in person just becomes exponentially more valuable. In Field Notes, link in my profile.

[Napper @NapperTandy5]

“Game creation has historically been limited to a very select group with technical experience.” Google, launching Playground.

People solving things with no-code, low-code systems have been rewarded most exponentially by the arrival of AI. In Field Notes, link in my profile.

[Napper @NapperTandy5]

An empty date in an artist's diary might be room to write. Worth checking before you ask a machine to fill it.

[Napper @NapperTandy5]

A good record can disappear from a label’s working life without anyone deciding it’s finished. It gets a much more polite ending: we’ll come back to it after the next release.

[Napper @NapperTandy5]

A US appeals court upheld that copying to build AI training data wasn’t fair use. The RIAA and NMPA called it “the first opportunity for a federal appellate court” to rule.

Not a generative AI case, but rights-holders hold a stronger card. In Field Notes, link in my profile.

[Napper @NapperTandy5]

If a system recommends another campaign, I want to see what it would cost, why this record deserves it and what would make us decide not to spend.

[Napper @NapperTandy5]

Anyone who has made a record or built a campaign knows the good version often isn’t the first.

[Napper @NapperTandy5]

“AI by definition is the homogenised average of everything that has come before.”

Joseph Clark on keeping AI out of Oh Studio. A clear case for ‘no AI’ as a creative position rather than a fear, and the opposite of Katzenberg’s. It’s in Field Notes No. 1, link in my profile.

[Napper @NapperTandy5]

Better information is the half people tend to forget. Taste still makes the call. It just gets to make it with everything in front of it.

[Napper @NapperTandy5]

“The tools-versus-no-tools argument is a trap.”

Jeffrey Katzenberg’s first post on X. His case: artists should bargain for credit, consent and pay rather than refuse the tools. It’s in Field Notes No. 1, link in my profile.

[Napper @NapperTandy5]

Iteration and repetition are very often the riverbed of creativity. The essay leads the first Field Notes, out this morning. Link in my profile.

[Napper @NapperTandy5]

I’ve written the first Field Notes essay. It’s called Taste doesn’t scale. Everything around it can.

[Napper @NapperTandy5]

What can grow with the business is the work around taste.