Nasser Alkhateeb

Passionate about digital strategy
Seeker of Search. SEO SEM CRO Social Programmatic Attribution etc... one day I'll work in Seattle

[Nasser Alkhateeb @NasserOfSearch]

@randfish How is this not child abuse?

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

To understand why:
- Events rarely pay for speakers (myself include)
- Publishers rarely pay content creators
- Book royalties are so low
Check out this excellent piece from Nilofer:

[Avinash Kaushik @avinash]

27 incredibly useful things you didn’t know Google Sheets could do https://t.co/BNG4q7LZoI

Live data: =IMPORTHTML(“sitelink”,”table”,1)

Clean up: =ArrayFormula(TRIM(A2:A50))

Tiny charts! =SPARKLINE(E12:E23,{“charttype”,”column”})

My fav: =GOOGLETRANSLATE(A1,”auto”,”en”)

#pro

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

The mythology around entrepreneurship is so strong, even I believed many of these folks were (largely) self-made. Great thread.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

*PSA*
Every website's ToS should include something like: "Screenshots of this website, quotes taken from our text content, and any references to our brand, domain, or web pages must include a search-engine-followable HTML link."

[Mark Ritson @markritson]

“People don’t hate ads, they hate bad ads”. Unfortunately that turns out to be total cock. People hate ads. At best, they don’t care about them. And accepting that fact will make you a better marketer and enable you to create better ads. https://t.co/VhG95ejf0I

[string 🇦🇺🍗 @StringStory]

Love that I am featured as one of the 24 B2B marketers on “The Sophisticated Marketer’s Guide to @LinkedIn”

Do you mind changing my name to “String” please 😇

You can download a copy at:
https://t.co/V6EdDig5U2

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Excellent interview. Native advertising is overlooked by too many digital marketers, and Melanie helps make clear why it's so valuable.

[Nasser Alkhateeb @NasserOfSearch]

BBC News - 'Google profits from my daughter's death' https://t.co/KzZu7IUptr

[Karen Lewis @karen1403]

Digital advertising in US now bigger than TV and print https://t.co/aAWxA6gqGD

[Nasser Alkhateeb @NasserOfSearch]

WPP Profits Slump 30% to $2.62 Billion Following Sorrell’s Ousting https://t.co/MrHTatIPWD via @bandt

[Nasser Alkhateeb @NasserOfSearch]

We Are All Frauds: The Way We Advertise Does Not Work (Says Havas) https://t.co/2Uo0jHGGFZ

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Depressingly, Twitter is even lower than Facebook (~1/2 as "engaging" on average).

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

"Don't worry!" you say, "Instagram has way higher engagement."
Uhh... yeah... almost as high as Facebook did a few years back.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

I had no idea average Facebook engagement rates had gotten THIS bad... (via https://t.co/TFUsBlD14x) I daresay 1 email address is worth, literally, 1,000 likes on your FB page.

[Nasser Alkhateeb @NasserOfSearch]

Share price valuation: Domino’s Pizza Australia — as of 01/12/2018 by @Rx_gayan https://t.co/GFvstdI63j

[New Republique @newrepublique]

2018 proved to be an exciting year for Conversion Rate Optimisation (CRO) with a significant uplift in the number of organisations implementing CRO programs.

Our CEO and founder Nima Yassini believes... https://t.co/WMJEw9md9O

[Peninsula NZ @Peninsula_NZ]

The recently updated Employment Relations Act 2000 provides the legal foundations for managing employee relations across New Zealand. Learn about the fundamentals of the act in this helpful guide. https://t.co/Mx0ZXBfUbb

[Nasser Alkhateeb @NasserOfSearch]

Australian media and marketing companies punished in an unforgiving year for stocks https://t.co/NLoUfnNSkk via @MumbrellaNews