Society:
‘Produce cheap food’
Farmers:
‘But what about...’
Society:
‘No buts... just do it’
FF 40 yrs
Society
‘You’ve fucked the environment, and are nasty’
Farmers:
‘Yeh, but you...’
Society:
‘No buts, we are done with you and want to eat synthetic food now’
Farmers:
🤷🏼♂️
In the Marks & Spencer Christmas food catalogue it offers a ‘leg of lamb’ (not cheap).
What breed of sheep was it?
Where did the sheep live?
What did the sheep eat?
You wouldn’t just put ‘wine’ or ‘whiskey’ with no explanation.
Consumers need more information about their food
@MadeInAmbleside@BrightsideInsur Perhaps because the car is worth more and would therefore cost more for them to replace should it be damaged in an accident?
How about @Cambridge_Uni does a full carbon audit of all its activities - its campus, travel, land holdings, port, and investments, and then does something meaningful about climate change
And we could do the same... oh, we already did... we are sequestering carbon not emitting
Thanks @Cambridge_Uni for banning my grass-fed beef - how about addressing the primary causes of climate change, divesting your investment portfolio of fossil fuel burning activities, & changing your 17,000 hectares of fairly sterile arable land?
These are my fields
Show me yours