Nathan Collier

Tweeting reminders to myself | Semrush Top 100 Influencer in Content Marketing | Former journalist | Champion storyteller | Baseball coach

[Nathan Collier @NathanDCollier]

14/It's the quality of your storytelling and the depth of your insights that will make or break your content.

Not whether or not you used AI to help you along the way.

[Nathan Collier @NathanDCollier]

1/Let me tell you a story about the history of content marketing, including the AI bit here lately.

[Nathan Collier @NathanDCollier]

13/We need to get back to what worked in the first place...

Telling first-person stories.

OR

Behaving like journalists.

[Nathan Collier @NathanDCollier]

Anyone who says one marketing strategy is "better" than another is forgetting the first rule of marketing:

Effective strategy starts with understanding your audience, not from tools or workflows or "best practices."

#marketing #b2bmarketing

[Nathan Collier @NathanDCollier]

"AI" is not a strategy. It's a tool.

A powerful tool to be sure. But a tool all the same.

YOU are still the builder.

#marketing #b2bmarketing

[Nathan Collier @NathanDCollier]

A B2B SaaS company with $100 million in annual revenue is VERY different than a local bakery.

And yet... Content can be a powerful engine of growth for both.

The difference isn't the tools. It's the context.

Understand the audience first.

#marketing #b2bmarketing

[Nathan Collier @NathanDCollier]

Is your feed flooded with clickbait posts promising the world if you just "comment below"?

The implied message: YOU'RE MISSING OUT if you're not using X tool or Y process.

Here's the truth: There is no tool you can't live without. There never will be.

#marketing #b2bmarketing

[Nathan Collier @NathanDCollier]

The new SEO game is about capturing people when they're actually searching for YOUR product.

Not when they're just browsing around looking for information.

#marketing #b2bmarketing

[Nathan Collier @NathanDCollier]

The old SEO playbook:

Target high-volume keywords → Create top-of-funnel content → Build backlinks → Grow traffic

The new playbook:

Own your brand searches → Teach AIs about your product → Lock down the bottom of the funnel → Grow sales

#marketing #b2bmarketing