Neal Schaffer | ニール・シェーファー

Digital marketing speaker, consultant, educator and 6x author. Check link in bio for my books, including my newest Maximizing LinkedIn for Business Growth 👇

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

I have been decreasing my activity here on Twitter for various reasons. Responses might be delayed. If you want to stay in better touch subscribe to my newsletter here: https://t.co/43UyyF372k ... or connect on LinkedIn here: https://t.co/H9zSUfCrFQ Thanks - and God bless!

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

LOVE THIS APPROACH!

Every model, one key, no subscriptions, transparent API at-cost pricing!

Worth a check today!

[Sunra @sunra_ai]

Today we're launching the Sunra API.

Every leading image, video, audio and 3D model through one key, each at its maker's own API price. Pay as you go, with no subscription and no markup.

The models are ready. Your app is next.

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

@Lisapatb Thanks!

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

In August 2026 my YouTube channel had 7,452 subscribers and earned me nothing from YouTube.

In February 2027 my gap to ad revenue goes from 3,364 watch hours to 7,364.

Here’s what that means for creator deals.

https://t.co/XS1vNbAH3c

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Conference details and registration: https://t.co/HaWuZeZvgK

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Tomorrow I'm in Georgetown, DE leading "Claude in Practice," a hands-on AI workshop for social media pros at the Delaware Tech Social Media Conference.

No theory, no fluff. Just real workflows.

Local? Registration link in the reply. #AI #SocialMedia

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

There are 5 specific tactics that separate a scroll-past Short from one that actually gets rewatched, and hashtag strategy is only tactic number 4.

I break down all 5 in my latest post. 

https://t.co/RTmwHvcMnj

[Giuliano @GiulianoMana]

Hiring: Thinker-writer
$80k starting comp - fully remote.

You're a fit if you have:
- Read 100+ books.
- Gone viral on X by writing authoritative pieces on specific topics.
- Chatted with at least one founder doing $10M+ in sales.
- Written thousands of posts, articles, essays.
- Also required being a native speaker

Identity Labs helps CEOs of $10B+ companies share their greatest ideas, insights, and experience. We've worked with Deel, Gamma, Airwallex, Pocket FM, Lovable.

The job is to help founders articulate their story & vision. You'll interview them, become their thought partner, and handle the relationship.
These founders are extremely thoughtful and smart. We expect you to write industry-defining and narrative-shifting pieces. You need to be a clear thinker, analytical, and a top 1% writer.

It's a very demanding role, but if you enjoy writing and business, it's a dream.

DM me if you are a fit
___________
A few big ideas & innovations account for the bulk of progress.
In the 19th century, industrialization, evolution, electricity.
In the 20th, antibiotics, information theory, the transistor, internet.

The ones that will define the 21st century are being created by entrepreneurs. However, they are typically too busy to get what's in their heads onto paper. We work closely with them to help them bring ten of those ideas into the world.

Identity Labs is setting the agenda in tech.
Distribution carries more leverage than labor or capital. A great product is no good if nobody knows about it. It's our job to help our partners be the talk of the town in a tasteful way.

We are very meticulous when deciding who to hire. Identity Labs is at the very top of the industry, and we are only 15 people. We believe our track record is singular, which we owe entirely to the quality of our team.

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Your blog title is the first—and sometimes only—chance to grab attention.

With 80% reading headlines but only 20% clicking, nailing the right title is key.

From SEO tips to proven formulas, here’s how to write blog titles that convert 👇

https://t.co/8CgJsN5yDv

#BloggingTips

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

64.9% of SEO specialists in an https://t.co/bfFVSwvgLp survey say a site can rank high on Google without backlinks.

For a small site, that changes where the first hundred hours go.

https://t.co/37UoYEzuXy

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

92% of consumers trust recommendations from others over branded content.

That's why UGC campaigns see a 29% boost in web conversions.

I break down 17 strategies to make your customers your best marketers:

https://t.co/a5Y4xECRhz

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

My webinar resend opened at 15.18% after the original hit 52.46%, and it was still worth sending.

Judged on opens alone it looks like a flop, yet it lifted the campaign’s overall open rate to 58.46%.

https://t.co/aKmQhIuppY

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

SMASH 2026 invited me to speak about video.

I ended up speaking about TRUST.

The case study: a senior living community that went from about 50% to 95%+ occupancy while nearly eliminating costly lead aggregators.

Planning an event on AI or digital marketing? DM me.

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

AI assistants sent 1.6% of my sessions and 5.4% of my email signups in the twelve months to late August.

Here’s what that changes about which blog revenue streams I’d build on.

https://t.co/wfCpE5vjYw

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Google, ChatGPT, YouTube, TikTok — they’re all search engines now.

And to show up, you need evergreen content.

#ContentStrategy #Discoverability #DigitalMarketing

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

SMASH 2026 invited me to speak about video.

I ended up speaking about TRUST.

The case study: a senior living community that went from about 50% to 95%+ occupancy while nearly eliminating costly lead aggregators.

Planning an event on AI or digital marketing? DM me.

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Over the last 12 months, 41 of my 45 page-one pages with at least 1,000 impressions ran under a 1% click-through rate.

Google’s own guidance lists several AEO tactics as ones you can skip.

https://t.co/BUiFyKJEfH

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

In 2024 I tested 11 clipping tools for my podcast.

Only OpusClip cleared every requirement, and Vidyo wanted $50 a month for auto-framing.

The rest of my YouTube stack:

https://t.co/FiTcOIoidw

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Looking for ideas to spice up your Twitter bio?

Check out my hand-picked 14 Twitter bio ideas 💻🐦

From incorporating keywords to showcasing your personality, these tips will help your profile stand out.

#TwitterTips #SocialMediaMarketing 😎 https://t.co/ApMrVBrYBu

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

I searched Shake Shack on X’s Latest tab.

Four posts within an hour, zero tags, one a customer photo of a shake cup with the logo in frame.

Your notifications would have missed all four.

https://t.co/a5Y4xECRhz

[Neal Schaffer | ニール・シェーファー @NealSchaffer]

Most people assume more followers means more influence. 

I've seen accounts with hundreds of thousands move nobody, and accounts with 4,000 followers drive real sales. 

Here's what influence actually is.

https://t.co/S8WcxZzuUP