B2B sales - don't show up and throw up. When selling into the B2B space, it's not about you, so stop talking. It's all about eliminating the gap between your customer's current state and his/her desired state. Ask great questions and listen intently.
Sales skill - increase the value of solving a problem for a prospect. When you discover a prospect's problem, find out the implication of not solving that problem. ie - "what's the impact to your business if you're not able to solve that problem?" #Sales#selling
Why are customers skeptical of salespeople? Because salespeople are encouraged to be persuasive. That's total BS. Customers seek problem solving skills from salespeople more than anything. If you can their problem, they'll love you for it.
I am part of WSI network of digital agencies, and I work with several other WSI agencies. In addition to the agency I'm part of, WebStrategies, I also own a sales development biz. We business owners know, It's all about top line performance, right?