Nearview Media

Grow your publication's digital revenue and audience with proven strategies, training, execution and support. Sign up for email updates on our website.

[Nearview Media @NearviewMedia]

Are you seeing "leadsgo" in your Google Analytics? You're not alone. It's a spam marketing tactic. I just wrote this post explaining what it is, if it's dangerous, and how to filter it out. https://t.co/MfSYm32DD1

[Nearview Media @NearviewMedia]

See the full session here:
https://t.co/DvAyjDEupA

[Nearview Media @NearviewMedia]

Do AI companies actually respect robots.txt? Yes, but they find loopholes to get around it and still use your content. Link to the entire session in the comments.

[Nearview Media @NearviewMedia]

Check out the full session here: https://t.co/v3o6Gr29wr

[Nearview Media @NearviewMedia]

Watch this quick video to learn how you can grow your publication's digital revenues 50-100% in the next 12 months.

[Nearview Media @NearviewMedia]

Read the article and watch the full session: https://t.co/v3o6Gr1BGT

[Nearview Media @NearviewMedia]

What's THE most important differentiator between media companies that thrive digitally versus those that don't? Committed and engaged leadership.

See comments for link to full article and video from this 30 minute session ...

[Eric Shanfelt @eshanfelt]

Why you can't blindly trust AI …

A publisher I work with saw 10x their normal traffic yesterday, all from the same userAgent.

ChatGPT, Claude and Gemini all said the agent was highly suspicious, a scraper or bot attack, and should be blocked.

See comments for more …

[Nearview Media @NearviewMedia]

Here's my post about how Nextdoor News Accounts work and how to set one up for your publication. https://t.co/vmwB15LjXj

[Nearview Media @NearviewMedia]

30 days after launching a Nextdoor News Account,
@BizTimesMedia was driving 3,000 visits per month to their site.

For local / regional publishers, a Nextdoor News Account expands visibility and drives more traffic.

See comments for how to set this up for your publication ...

[Eric Shanfelt @eshanfelt]

Very excited that my client, Renaissance Publishing, and their publication, @NewOrleansMag , is a finalist for the "online excellence" award from @CityRegionalMag.

It's impressive what they've been able to accomplish:
- A complete website redesign and relaunch.
- A move to @ActiveCampaign as their email / marketing automation / CDP.
- A move to WooCommerce / WooSubscriptions to manage subscriptions.
- A move to @BroadstreetAds as their ad serving platform.

My team and I are thrilled that they are now set up with a state-of-the-art digital platform to serve readers, serve advertisers, and grow their business.

Congrats to Todd Matherne and your entire team! You all have done an amazing job.

[Eric Shanfelt @eshanfelt]

Only 20 seats left for the SEO for Editors training this Mon, Mar 17. This is NOT generic SEO training ... it's specifically for editors and media companies.

Sign up at https://t.co/cSnHC7u1J7

[Eric Shanfelt @eshanfelt]

You CAN use Google Analytics to see how much traffic ChatGPT and Google Gemini drive to your website. It's pretty enlightening. See link in comments to the article I wrote with the exact steps.

[Nearview Media @NearviewMedia]

Excited about the brand new @bethesda_today website that we just launched yesterday for Today Media.

An amazing job by the Bethesda and Today teams, and my partner on projects like these, @mattpram.

Check out the site and let me know what you think.
https://t.co/3UBfj9ALG6

[Nearview Media @NearviewMedia]

This is the toughest time ever to be a magazine publisher:

- Search traffic is being replaced by generative AI.
- Social media penalizes posts that link to websites.
- New aggregators don't link back to sites, but ingest and strip down content.
- Email deliverability is harder, and losing impact with younger generations.
- Junk AI content is stealing market share.
- There is a switch from text to video content consumption.

What do you think? How can publishers overcome these issues?

[Nearview Media @NearviewMedia]

See how a niche magazine publisher sold $38K of subscriptions in just 10 days. Their website isn’t geared to drive subscriptions. They have no paywall, no digital subscription option, and had an initial $11 subscription price. 🙂

https://t.co/gLnNARa89V

[Nearview Media @NearviewMedia]

https://t.co/5nGTj2oIBK

[Nearview Media @NearviewMedia]

So much digital marketing data is wrong.

Take any metric, and I'll show you how it can be grossly inaccurate.

Yet we build entire businesses from this data without questioning it.

Don't take raw data at face value. Question it, cross-reference it, and know the caveats.