marketinggirl

Brand Manager| Podcaster

[marketinggirl @Nehatiwari92168]

Which AI use case do you care about most right now?

A) Writing
B) Research
C) Automation
D) Content creation
E) Building Agents

Curious where people are focusing.

[marketinggirl @Nehatiwari92168]

How would you rate the feed? It was created using @higgsfield_ai @claudeai

[marketinggirl @Nehatiwari92168]

've built around a dozen AI personas and tested them across India, Nepal, the US and Japan.

I went in assuming the useful ones would win.

Like nutritionist, skincare coach, friend, mother, devotional personas.

Different scripts for different people- mums, college students

[marketinggirl @Nehatiwari92168]

In a world where information is free, Users were there because it was the only place they could say something without being judged for asking, and without anyone finding out they'd asked. Follow for interesting insights about building a social media app!

[marketinggirl @Nehatiwari92168]

Some interesting insights:

Men showed the strongest interest in the skincare coach and the devotional persona.

The AI mother came second overall.

The nutritionist came third.

The skincare result is the one I keep thinking about.

[marketinggirl @Nehatiwari92168]

It's a category the industry briefs at women almost by reflex. But a man is far more likely to ask a machine than to walk into a store and admit, out loud, in front of someone, that he has no idea what he's doing. Which turned out to be the pattern underneath all of it.

[marketinggirl @Nehatiwari92168]

@grok your take?

[marketinggirl @Nehatiwari92168]

I spoke to 15+ Top Global Branding agencies...
The quotes start around 50 lakh and go upto 1Cr+

Here are some things you should know if you're planning to execute a Branding exercise:

[marketinggirl @Nehatiwari92168]

7. How you say things is designed as carefully as how you look.
Verbal identity. Tone of voice. What words you use, what you never say, how long your sentences run.

[marketinggirl @Nehatiwari92168]

6. Different audiences get different sentences.
A messaging matrix like a grid. Audiences down one side, your key messages across the top. Investor, customer, new hire, journalist.

[marketinggirl @Nehatiwari92168]

5. Then a personality is chosen on purpose.
Brand archetypes like Explorer, Everyman, Sage, and so on.

Picking one forces a decision you'd otherwise avoid: are we authoritative or are we friendly? Bold colours or restrained ones? Do we make jokes?

[marketinggirl @Nehatiwari92168]

4. Before the logo designing, they write down what the brand believes.
A short document called a brand platform or brand key covering four things: why this company exists, what it believes, what its personality is, and one central idea that holds it together.

[marketinggirl @Nehatiwari92168]

3. Strategy is signed off before design starts. As a separate contract phase.
There's a hard gate. You approve what is true about this company first.
Only then does anyone open a design file.

[marketinggirl @Nehatiwari92168]

◼️Category
◼️Company - what is your company genuinely good at that a competitor can't copy?
◼️Competitor Differentiation
◼️Customer - what do they actually need, and do they split into different groups who need different things?

[marketinggirl @Nehatiwari92168]

2. They look at your business from four angles before deciding anything. This is usually called a 4C or 5C analysis. Four questions, and each one exists to stop a specific mistake:

[marketinggirl @Nehatiwari92168]

1. Nothing gets designed for the first month.
In a serious proposal, week 1 to 4, contain no design work at all.
No logo sketches, no colours, nothing.
They interview your team, read your category, and study your competitors.

[marketinggirl @Nehatiwari92168]

@ifioknkem summary?

[marketinggirl @Nehatiwari92168]

@alexmashrabov Marketing burn??

[marketinggirl @Nehatiwari92168]

@ViralDo_nut AI Chiropractors are insane 😂

[marketinggirl @Nehatiwari92168]

@Yral_app Amazing 🙌🏼