Nigeria really thrives on hype and scam.
This popular Don Julio drink is a very cheap liquor of £135 only. Yes, you heard me right: Very cheap liquor.
Yet once it enters Nigeria, it becomes gold and everybody bows to worship it.
From real estate to restaurants to clubs,
What is called “luxury” in Nigeria, is nothing but scam and exploitation.
This iconic bottle of Don Julio 1942 retails for around ₦500,000 at premium drinks stores in Nigeria.
In the clubs? It moves for ₦1.2M in regular spots to ₦2M+ in top Lagos venues.
Guess what?
Over 2,000 original bottles are purchased on a typical weekend across the country! The fakes probably double these figures.
Data is key… Nigeria’s luxury space is underrated!
Before you Respond: Breath
Before you React: Observe
Before you Defend: Understand
Once your mind is steady, your emotions are disciplined.. No one can trigger you