Nadim Dbouk

Generated $250K+ profitably with creative strategy for DTC brands spending up to $2M/mo on ads - Trusted by founders who generated over $200M on cold traffic

[Nadim Dbouk @Neo_dbk]

@nicktheriot_ HOOK

[Nadim Dbouk @Neo_dbk]

@nicktheriot_ DESIRE

[Nadim Dbouk @Neo_dbk]

@mknguyen01 I invested

[Nadim Dbouk @Neo_dbk]

One of the best spending decisions I’ve made was flying to Georgia for the first time

And although I am not Christian,

This Church is one of the most beautiful things I’ve visited there 🇬🇪

Highly recommend!

Can’t wait to go back and eat more Khachapuri 😩

[Nadim Dbouk @Neo_dbk]

@liana_dtc_45 Not sure, do I?

[Nick Theriot @nicktheriot_]

Creative team is having fun making these skeleton ads for clients

[Nadim Dbouk @Neo_dbk]

@nativ_y @growthwithemi ticks all your boxes if she has capacity

[Nadim Dbouk @Neo_dbk]

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP Strat

[Nadim Dbouk @Neo_dbk]

@growthwithemi @drew_ecom3 ❤️

[Nadim Dbouk @Neo_dbk]

@shayan_roosh Worked with, and learned from some of the best creative strategists out there worldwide. Check ypur DMs. Thank you

[Nadim Dbouk @Neo_dbk]

@im_c0m @growthwithemi highly recommend

[Nadim Dbouk @Neo_dbk]

@aaronmtrx AI 100%

[Nadim Dbouk @Neo_dbk]

@briantrinh_ Dmed you

[Nadim Dbouk @Neo_dbk]

There's something special about hitting your first top-spender for a brand spending up to $300K/mo on ads.

Just last week, my ad started crushing.

And it wasn’t an ad that took me too long to write.

In fact, it only took me around 10 minutes & an extra 20 minutes to polish and brief it for the editor.

But the two main reasons why I believe this ad succeeded are the following:

1- The big idea is a proven winner
2- The intent behind the ad was solid

While putting your attention into things like copy and angles is great...

I never get started with those before I get clear on why I’m choosing this concept idea in the first place.

Here are a couple of questions I like to ask myself before starting with any piece of copy:

- What are your avatar's current beliefs, and are there any that are easy to hijack to persuade them to buy your product?

- What is the ONE thing that matters most to the avatar you’re targeting?

- What's a very clear moment we can use to relate to them on an emotional and dimensional level?

- What is the BRIDGE you need to use to take them from point A (their problem) to point B (your solution)?

When you know these elements, you’ve set yourself on the right track.

Personally, it makes writing ads so much more fun because you're no longer throwing spaghetti at the wall and seeing what sticks.

Everything is very intentional, and if an ad performs well, you have strong hypotheses around why it did.

P.S. A great ad always contains a great hook - 49% hook rate on this one!

[Nadim Dbouk @Neo_dbk]

@TobyWalleruk This isn't "just" a 9-5?
How is this going to attract people with the skills you're looking for?

[Nadim Dbouk @Neo_dbk]

@alexgoughcooper Sent you a DM + loom

[Nadim Dbouk @Neo_dbk]

BOOM! Quick client win:

$80,000+ Spent & doubled it just like that.

These are a week's worth of ads that I've written for a DTC brand spending $1M/mo on ads (plus more ads that I didn't screenshot, which got lower spend).

Took me 1-2 days to write the actual copy & brief it for the editors.

Of course, this extra $80K that they've made isn't all profit...

But with the insane LTV and low product costs... They're laughing.

Now that's not even the best part.

Because over the past few weeks, we've had ads that were individually spending $200K+ with a 2X ROAS to a TOF audience.

Frequency is not even at 1.10 yet 😂

These will be such cool swipes to repurpose for my clients to get them laughing, too!