Neon Comms & PR

PR Signal: turn operational data into journalist-ready pitches. Benchmark against real industry research, not generic templates.

[Neon Comms & PR @NeonCommsPR]

5/ You don’t need a large media database to start. Focus on the stories only you can tell. Not sure where to start? DM us and we’ll help you find them.

[Neon Comms & PR @NeonCommsPR]

1/ Your board says you need earned media. You’ve never pitched a reporter. Now what? 3 things founders can do this week 🧵

[Neon Comms & PR @NeonCommsPR]

4/ Find the journalists already covering that trend. Don’t pitch your company. Offer your data as a source.

[Neon Comms & PR @NeonCommsPR]

3/ Benchmark it against outside research. A number alone isn’t a story. The comparison is what makes it newsworthy.

[Neon Comms & PR @NeonCommsPR]

2/ Look at what your data says about the industry you’re disrupting: shifts in demand, pricing, behavior, timing. Reporters can’t get that anywhere else.

[Neon Comms & PR @NeonCommsPR]

That's the playbook behind PR Signal, built so any founder can find the story in their data: https://t.co/UlUeKgbNnR

[Neon Comms & PR @NeonCommsPR]

Journalists don't cover your growth numbers.

They cover what your data reveals about your industry.

Two very different companies, one playbook 👇

[Neon Comms & PR @NeonCommsPR]

PR tools have been reactive for years. A story breaks, a competitor gets covered, then you find out and scramble. By then the reporter filed and moved on.
Monitoring isn't story-finding. One tells you what happened. The other tells you what to pitch before anyone else does.

[Neon Comms & PR @NeonCommsPR]

To learn more visit: https://t.co/FJuMaP0Syg

[Neon Comms & PR @NeonCommsPR]

Journalists don't cover companies. They cover industries. PR Signal reads your operational data (not your financials), benchmarks it against what's already out there, and finds the story angle already forming — then hands you a report and pitch ready to send.
#PRTech #StartupPR

[Neon Comms & PR @NeonCommsPR]

Your company is sitting on operational data a reporter would build a story around. You'll never notice because you're too close.

The pattern that looks routine to you is exactly the signal a journalist needs and can't get from anyone else.

[Neon Comms & PR @NeonCommsPR]

Most founders think the reason they can't get press is they don't know any journalists. That's not the bottleneck. The bottleneck is having something worth a reporter's time that no other company can claim or offer. Relationships come with credibility and being a good source.