AI use in marketing: 13.1% → 24.2% in two years.
Martech performance over the same period: unchanged.
No martech activity scores above 5/7. Adoption soared. Results flatlined.
Why 👇
https://t.co/oIxtk88afi
#MarTech#AIMarketing
AI in marketing analytics isn't at full self-driving.
It's at lane assist: it helps, suggests, automates — but a human stays ready to take the wheel.
In decisions where budget moves, 90% right isn't good enough 👇
https://t.co/I0VgLbYfsk
Your ad platforms add up to more than 100% of your conversions.
Meta claims the sale. Google claims it too. Last-click gives it to branded search.
The mid-market attribution blind spot, explained
https://t.co/kCKsAcb00E
Third-party data is degrading, shared, and stops at the platform boundary.
First-party data can't be bought by your competitor at any price.
Your most valuable marketing asset, explained 👇
https://t.co/vRzxsNGfS0
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