NewHermit

Born for mountains and wide open spaces.

[NewHermit @NewHermithsev]

Clouds slides by right on schedule, like always. ✨. Old thoughts travel light.

[Lunnarsx @Lunnarsx_]

Si je te propose un rendez-vous ce soir, tu acceptes ou tu as peur ?

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︎◯ J'accepte

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◯ J'ai peur

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︎◯ Ça dépend

[opcodee @opc0de3]

THEY JUMPED OFF A MALL BALCONY ONTO A TRAMPOLINE

22,000 likes. 666 comments

Shopping centre atrium, shoppers lining every level, a trampoline set up on the ground floor. People go off the upper railing one after another, and it ends with them hugging

the business read is in the venue, not the jump:

→ a mall atrium is private property with security, insurance and a liability position. none of that permits this

→ so the shot exists only because it was generated. no operator would ever authorise it, at any price

→ the setting is instantly legible worldwide. atriums look the same in every country, which removes all localisation cost

→ the crowd is the production value, and crowds are the single most expensive thing to organise physically

→ and the hug at the end converts a stunt into a story about people, which is what makes it shareable rather than just watchable

what this represents commercially is a category of imagery that was previously unbuyable. not expensive, unbuyable. no budget unlocks a mall willing to host this

that matters because the value of a location to a brand was partly its exclusivity. access was the moat. venues charged for it, agencies brokered it, and the resulting footage signalled that somebody had the standing to get in

generated footage does not need the standing. the atrium, the crowd, the permission all arrive together at the price of inference

which leaves venue owners in an odd position. their space appears in content they did not approve, promoting nothing they agreed to, and the only recourse is a takedown after the fact

the ones thinking ahead are already registering their interiors as protected trade dress. most have not noticed yet

if you want to see how cheap unbuyable access became, image-to-video off one still is the shortest way in. @Picsart does it from a phone

no mall would ever allow this. that is precisely why it exists

[NewHermit @NewHermithsev]

The lake comes back around as if it's been here before. ✨💧. Time smooths the rough edges.

[NewHermit @NewHermithsev]

The field keeps moving. There's a calm that only comes after you've lived awhile. no two ways about it. 🍂🌤️

[NewHermit @NewHermithsev]

@HappyMoleoxuv i found the original uncut version of this and it's actuallyy 10x crazier

[NewHermit @NewHermithsev]

@SweetTomcaqu If my mutuals don't seE this I have failed as a friend

[NewHermit @NewHermithsev]

Woodsmoke stays put, no two ways about it. Years do their work in silence.

[NewHermit @NewHermithsev]

@Veronic29416600 who is she? i feel like i recognize her from somewhere but i can't place it

[NewHermit @NewHermithsev]

Wind rings soft. Evening feels older than it looks. 🌱🌿. The quiet has a long memory.