NewKindred

Building brands & culture through play. Gaming + Strategy + Ventures + Experience. Helping brands grow inside Africa’s gaming and youth culture.

[NewKindred @newkindred]

We shape and create brand experiences that inspire, connect, engage and transform.

And we can't wait to work on yours, Send us a dm to create an experience for your brand and consumers.

[NewKindred @newkindred]

A new month means a fresh leaderboard 🕹️

New opportunities to think sharper, build smarter strategies, and drive real results.

Hello April, let’s make it count. 🎯

[NewKindred @newkindred]

The studios that break through define their players, communicate value, and articulate the difference.

Position early. Position clearly.

Love this?

Follow @NewKindred for game marketing frameworks

[NewKindred @newkindred]

Great game ideas die when people don't get them.

Not because they're bad.
But because studios explain features instead of value.

[NewKindred @newkindred]

Without positioning, you can't pitch in 30 seconds.
You can't write a copy that converts. You can't build word-of-mouth.

A game idea is how you talk internally.
A game position is how the market understands you.

[NewKindred @newkindred]

@ayooluwapelumie 👏🫶

[NewKindred @newkindred]

We shape and create brand experiences that inspire, connect, engage and transform.

And we can't wait to work on yours, Send us a dm to create an experience for your brand and consumers.

[NewKindred @newkindred]

Your retention metrics tell investors whether you built a hobby or a business. If those metrics don't tell a fundable story, the pitch doesn't matter.

Book a free consultation with us https://t.co/V2nqN1v4kE

[NewKindred @newkindred]

Built game with 50,000 downloads in 3 months. Great reviews. Solid user acquisition cost. Thought we had traction.

Investors said no.

Why? Day 7 retention: 8%.

That means 46,000 players quit within a week. Weren't building a playerbase. Were renting users.

[NewKindred @newkindred]

Downloads tell you who tried your game. Retention tells you who'll pay for it.

Investors don't fund experiments. They fund businesses.

High downloads with low retention means you haven't built something worth keeping.

Fix retention first. Then scale acquisition.

[NewKindred @newkindred]

If you want creator campaigns without losing brand control, we can help. Start a conversation with NewKindred.

[NewKindred @newkindred]

You want creators promoting your game but you're scared they'll mess it up.

So you either:
• Script everything (kills authenticity, nobody cares)
• Give total freedom (they go off-brand, you panic)

Neither works.

[NewKindred @newkindred]

If you want creator campaigns without losing brand control, we can help. Start a conversation with NewKindred.

[NewKindred @newkindred]

The system:
Pick creators who fit (not just big followings)
Early access builds real opinions
Clear non-negotiables
Let them create their way
Track installs, not views

Creator activation is a system, not a gamble.

[NewKindred @newkindred]

If you're tracking engagement but conversions aren't moving, we can help you build metrics that actually predict sales. Start a conversation with NewKindred.

[NewKindred @newkindred]

Your post got 10,000 likes.

Your Discord grew by 6 people.

That's the problem.

Engagement tells you people saw it. Activation tells you they cared enough to act.

[NewKindred @newkindred]

Someone who liked your post vs someone who joined your beta, made content, brought friends, and pre-ordered.

One makes you feel good. The other makes you money.

Stop tracking vanity metrics. Start measuring activated buyers.

Your revenue already knows which one matters.

[NewKindred @newkindred]

Your revenue already knows which one matters.

If you're tracking engagement but conversions aren't moving, we can help you build metrics that actually predict sales. Start a conversation with NewKindred.

[NewKindred @newkindred]

Your post got 10,000 likes.

Your Discord grew by 6 people.

That's the problem.

Engagement tells you people saw it. Activation tells you they cared enough to act.

[NewKindred @newkindred]

Someone who liked your post vs someone who joined your beta, made content, brought friends, and pre-ordered.

One makes you feel good. The other makes you money.

Stop tracking vanity metrics. Start measuring activated buyers.