New Path Digital

We are a digital marketing & advertising agency on a mission to reduce the friction for forward-thinking businesses on their path to digital maturity.

[New Path Digital @NewPathDigital]

Google Certified means you passed a test. Not that you can win the best leads.

#PPC #GoogleAds #Marketing #BusinessGrowth

[New Path Digital @NewPathDigital]

Understanding why people use a channel is key to developing the most effective #AdvertisingCreative. No surprise: people want to be entertained.

#DigitalMarketing

[New Path Digital @NewPathDigital]

Your B2B prospects are increasingly looking for solutions on AI platforms. Is your business showing up there? And if it is, are the right things being said?

Have no idea? Reach out; we can help.

[New Path Digital @NewPathDigital]

Can't hire? The fix might start with your most profitable work.

#HomeServices #BusinessGrowth #Marketing

[New Path Digital @NewPathDigital]

If you're in the healthcare business, you need to know where consumers get their info so you can select the best advertising channels.

#DigitalAdvertising

https://t.co/jGtHNYAuXZ

[New Path Digital @NewPathDigital]

"We tried SEO. It didn't work." Usually, it means one of two things: you quit before it compounded, or you ranked #1 for a keyword nobody searches.

#SEO #Marketing #BusinessGrowth

[New Path Digital @NewPathDigital]

Everybody wants to know. 👀

https://t.co/J2vvhaQHc4

[New Path Digital @NewPathDigital]

You can have the best marketing in the world. It dies the moment it hits a team that isn't ready for it.

#Marketing #Sales #BusinessGrowth

[New Path Digital @NewPathDigital]

Are your #GooglePPC ads delivering everywhere or where you want them? The fix is pretty simple. Interested in the whole story of the common budget wasters we see in PPC ads? Message us for the full video.

#DigitalAdvertising

[New Path Digital @NewPathDigital]

Businesses that stay flat BUY marketing. Businesses that grow INVEST in it. There's a difference, and it's why one grows and the other doesn't.

#Marketing #BusinessGrowth

[New Path Digital @NewPathDigital]

If you aren't using the right tools to combat fraud in digital advertising, you're losing money that could be generating growth for your business. #ClickFraud protection just isn't optional for high-performing businesses. #DigitaldAvertising

https://t.co/ADXG2Ijfru

[New Path Digital @NewPathDigital]

The cheapest lead and the most valuable lead are almost never the same thing. Cost per lead is the wrong number to chase.

#Marketing #LeadGeneration #Advertising

[New Path Digital @NewPathDigital]

https://t.co/OQT8HAUO6T

[New Path Digital @NewPathDigital]

Last one before Thursday. When branded and non-branded search share one budget, the pricier keywords eat up the cheap, high-intent ones, and your best traffic gets starved. Splitting them is usually an easy win.

#PPCAds #DigitalAdvertising

[New Path Digital @NewPathDigital]

https://t.co/OQT8HAUO6T

[New Path Digital @NewPathDigital]

Broad match keywords with no negative list is one of the most common ways we see PPC budgets get wasted. The account ends up paying for searches that have nothing to do with the business. Pull the search terms report and there they are.

#PPCAds #DigitalAdvertising

[New Path Digital @NewPathDigital]

https://t.co/OQT8HAUO6T

[New Path Digital @NewPathDigital]

Quick way to tell if a PPC account is actually being managed or just billed for: look at the change history. If the last real change was months ago, it's running on autopilot.

#PPCAds #DigitalAdvertising #PPCAudit

[New Path Digital @NewPathDigital]

B2B peeps, what do you think? What has shifted in your workload to make it such a big obstacle?

https://t.co/w0WTq40V1p

[New Path Digital @NewPathDigital]

https://t.co/OQT8HAUO6T

[New Path Digital @NewPathDigital]

In many law firms and home services businesses, the best leads call. They don't fill out a form. So when we audit a PPC account and calls aren't tracked properly, most of the results are invisible—and the account's being optimized on half the picture. #PPCAds #DigitalAdvertising