Step 5️⃣
Create a brand guide ™️
Brand guidelines are the set of rules that define the overall look and feel of your brand. They help you build a brand identity that your audience can recognize across all platforms.
Step 4️⃣
Determine what makes you unique 👀
Your brand’s uniqueness can help you craft a strong, unique value proposition, a major key to the success of a brand 🔑
Step 2️⃣
Determine who your customers will be 🤝
Most people will say “everybody” is their target market.
Sticking to that thought will only lead to failed advertising, frustration and a botched product launch 🤯
Step 1️⃣
Determine your “why” 🤔💭
Providing the “why” allows your employees and customers to view your brand as a living entity with a strong motivation and identification. It gives a way for people to connect with you by knowing that your brand has a clear purpose ✊