To my kids:
Love your neighbor
Respect yourself
Hold your loved ones close and aim to help them always
Follow your interests and learn as many skills as possible
Respect time and your fragility
Grow forever
Leave the world in a better place in all decision
Have fun
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If you make content about stuff you did and share the lessons you learned, you'll do well.
If you make content about stuff other people did, and share their lessons, you'll do poorly.
Do cool stuff
Talk about it
Make money
Invest money in doing cooler stuff
Repeat.
Billion dollar skills
1. The ability to raise & multiply money
2. The ability to return time to others at no incremental cost to yourself at scale / tech
3. The ability to capture and multiply
attention / content
4. The ability to influence the behavior of others at scale
No one can do what they love for work, unless you stay purposefully very small.
That saying only works in the vague, never in the specific.
There are just too many things that suck that have to happen in a business. And 100% of businesses have them.
And when you’re starting out - the person who has to do them is disproportionately - you.
So it’s less about “doing what you love” and more about “loving something enough to do things you hate”
And I think this is the core misunderstanding of people who look at their jobs and say they hate them. Or get into their first business and think they need to quit because “it’s not for them”.
Most things worth doing are hard. If they weren’t, someone would’ve come along and done it already.
The world is looking for something who loves a customer enough, hates a problem enough, or both to go through hell to make a dent.
I say this to say:
You will not love what you do but you may love what comes as a result of your doing.
And - that - can get you through the many nights weekends and years of doing things you hate to get it.
So it’s not “do what you love” it’s “find something you’re willing to suffer for.”
(And that can be your family, a cause, an inconvenience the masses endure, or something you think you can do better).
There is no better or worse reason. Only reasons that pull you through the dark times and ones that don’t.
Put yourself in situations where you have too much at stake to waste time or resources—if you cannot afford to lose, you won’t. Place yourself on “death ground,” where your back is against the wall and you have to fight like hell to get out alive.
1. Sell women Beauty
2. Sell men Lust
3. Sell parents Peace
4. Sell kids Dreams
5. Sell the rich Safety
6. Sell the broke Hope
7. Sell the old Youth
8. Sell the young Status
9. Sell the lonely Belonging
10. Sell the sick Miracles
11. Sell the healthy Fear
12. Sell the smart Shortcuts
13. Sell the dumb Validation
14. Sell the faithful Certainty
15. Sell the faithless Rebellion
16. Sell everyone Time
You can make so much money. Try either. You can’t go wrong.
A man is not measured by what he takes from the world, but by what he carries for others—courage in hardship, honor in his word, love in his actions, respect in his dealings, and leadership in his willingness to stand first and remain last.