Nichols Lures

We are a small bass fishing lure manufacturing company that produces only the finest hand-painted, hand-assembled baits.

[Nichols Lures @NicholsLures]

This hook don’t play! Every spoon we make in every size is equipped with an Owner ST-36 hook. @ownerhooks

[Nichols Lures @NicholsLures]

Bright Buzzbait or dark buzzbait? I always carry two colors- white and black.

[Nichols Lures @NicholsLures]

Which one are you picking?

[Nichols Lures @NicholsLures]

If you have a few bass left up shallow, swim that jig!

[Nichols Lures @NicholsLures]

The Trailblazer was designed as a defensive-craw style trailer. It’s large body can be trimmed down for smaller applications, but the big claws make quite the impression!

[Nichols Lures @NicholsLures]

Buzz em up! I love the compact profile of the 1/4oz Reflex.

[Nichols Lures @NicholsLures]

Buzz em up! I love the compact profile of the 1/4oz Reflex.

[Nichols Lures @NicholsLures]

Hope everyone had a great 4th! We are hard at it here at the shop, and are so very appreciative of the nation we live that allows us to pursue our passions on a daily basis.

[Nichols Lures @NicholsLures]

Our 2020 summer launches are live! Check out the ‘Rado Series hard thumping action and another new cap color! https://t.co/jGiYkUXgKC

[Nichols Lures @NicholsLures]

More new hats will be up on the site soon! Got in some @mossyoak #bottomlands this time. @allgoodscreenprinting

[Nichols Lures @NicholsLures]

As temperatures rise, the Zero Dark Thirty Spinnerbait finds its way into my tackle box! Beat the heat with a little night fishing.

[Nichols Lures @NicholsLures]

Not the first, and certainly won’t be the last time I post this color up. Double Willow Chartreuse is a standard.

[Nichols Lures @NicholsLures]

That’s a lot of thump in a small package! Look for the brand new ‘Rado Series to drop next week.

[Nichols Lures @NicholsLures]

Lure design can be as simple as putting a marker to paper!

[Nichols Lures @NicholsLures]

Tapeworm prototype is in! I wanted to make a long, narrow worm with a straight ribbon tail. Time for some testing!

[Nichols Lures @NicholsLures]

The Nichols Lures Depth Finder Spinnerbait has brush pile written all over it!

[Nichols Lures @NicholsLures]

Get geared up for the summer! Koozies come free with every order.

[Nichols Lures @NicholsLures]

Pure Snow White!

[Nichols Lures @NicholsLures]

The Impulse Buzzbait is a classic slow rolling, bass snatching topwater!

[Nichols Lures @NicholsLures]

The throwback logo came about after the founder of the company, Dave Nichols, asked his local printing company to make him some business cards back in 1989. This is what they came up with 31 years ago!