Nick Lami

Copywriter - email marketing 🇨🇦

[Nick Lami @NickCopy4]

320%.

That’s how much more revenue per email welcome emails make vs campaigns.

And yet you’re likely leaving most of it behind.

But..

I've spent hours learning these flows for you.

And in only 5 minutes you’ll be on your way to the money printers.

[Nick Lami @NickCopy4]

A tip to hook your reader?

Use open loops.

No one likes when something is incomplete.

[Nick Lami @NickCopy4]

Plus you’ll naturally make small tweaks to each section, and the final design will become its own thing anyway.

Example of what this looks like

[Nick Lami @NickCopy4]

How to make better email designs, faster:

Don’t start. From. Scratch.

Here's what I do..

[Nick Lami @NickCopy4]

What I used to do was grab one email I liked, try to copy it a little, but also come up with my own new elements and ideas.

And it just took forever.

This way is faster. And looks way better.

No need to re-invent the wheel.

[Nick Lami @NickCopy4]

Whenever I’m writing an email, I always make sure the copy is talking to ONE single person, not a whole audience.

Email is personal to start with, keep it personal. Make the reader feel special and understood.

[Nick Lami @NickCopy4]

Trying to make it a habit, that every time I make a new email design, I take the time to templatize it.

So that down the road I can make all my designs faster and easier.

Because atm the design process feels a bit tedious and time consuming.

[Nick Lami @NickCopy4]

@JaneschAndreas WELCOME

[Andreas Janesch @JaneschAndreas]

I’ve decided to share 5 editable welcome emails we created for the skincare industry, completely free of charge.

You can duplicate and edit these directly in Figma.

How to get it?

1. Like & retweet
2. Comment WELCOME

And I’ll send you a DM.

Make sure you follow me so I can message you.

[Nick Lami @NickCopy4]

Remember: all buyers care about is themselves.

I always keep this in mind whenever I’m writing copy/strategizing. 

I put myself in the customers shoes and answer the question: “what's in it for me?”.

[Nick Lami @NickCopy4]

Whenever I’m stuck on campaign ideas, I look at the calendar.

There’s always a holiday or moment you can lean on.
The trick is: don’t force it.

If it doesn’t actually connect to your brand or your customer, it’s just spam.

[Nick Lami @NickCopy4]

@alexgoughcooper Agree. I always come at it with structure/outline and customer research. And just get AI to piece it together.

[Nick Lami @NickCopy4]

@Camicees Yeah, put yourself in the customer's shoes. You'd probably leave/click off because you feel shamed and not understood.

[Nick Lami @NickCopy4]

Clarity sells.

When I sold appliances, I’d see this all the time:

Someone wants to buy… but they’re stuck on what happens after, there's uncertainty.

Most people skip the boring details because they already know the process.

But the customer doesn’t, so spell it out.

[Nick Lami @NickCopy4]

@Camicees Great tip, I've been doing this. Grabbing a shit ton of customer reviews is the first thing I do when researching for a new brand.

[Nick Lami @NickCopy4]

@djordjenj @iKaustubhChavan Damn, had no idea this was a thing, helps a ton.

[Nick Lami @NickCopy4]

@conortrains yeah I've been guilty of this. It's just a form of procrastination + fear.

[Nick Lami @NickCopy4]

And when you’re all done and ready to export it:
- Select the whole frame
- Go to the bottom right of your control bar
- Select ‘export’, then ‘export (frame name)’
- Save it to your device.

[Nick Lami @NickCopy4]

New to email design in Figma? The ‘Frame’ feature is your best friend.

Here’s a 30-second crash course on how to use frames

[Nick Lami @NickCopy4]

Frames = containers.

Think of them as the canvas where your email lives.

Start with one main frame that’s 600px wide, that’s the optimal email width for mobile.

Inside that main frame is where you can build each section (hero, body, footer) of your email.