Nick Coxon

[Nick Coxon @NickCoxon]

@TJ_Bongiorno @JxrdanB_ 😂

[Nick Coxon @NickCoxon]

Anyone who was at Accelerate have the details on what is new with Amazon Marketing Cloud?

Seems like the reveal is better targeting capabilities but I was hoping for a more business under query system.

[Nick Coxon @NickCoxon]

@thedennis This is correct. You have to understand the consumer need state and where they are in the journey or your ad is cooked.

[Nick Coxon @NickCoxon]

@dtcprophet It’s basic but people under estimate the need for a great product. Best hook and offer won’t scale if the product stinks.

[Nick Coxon @NickCoxon]

I keep going back and forth on DSP being a driver for Amazon. I see some compelling correlation but it’s unlikely causal.

Anyone using Amazon Marketing cloud to verify the purchase path?

[Nick Coxon @NickCoxon]

@jgebbia Great packaging

[Nick Coxon @NickCoxon]

That is probably true if purchase is the only goal, but a full funnel campaign requires different metrics

- Awareness (CPMr, cost/page view)

- Consideration (engagement, traffic quality, bounce rate, etc.)

- Conversion: new customers, CaC

A single ad does not a campaign make.

[Nick Coxon @NickCoxon]

The team only had conversion-focused creative. Strong CTA’s and promo call outs, but lacked any education info about the need states the product address.

I asked why creative was so limited and the answer was ‘promo drives sales, ‘content’ doesn’t work’

[Nick Coxon @NickCoxon]

The amount of brands and companies that try to make one ad for all consumer segments crazy.

Had a conversation today with a marketing team that said ‘we have a full funnel approach’ to launching new products but the media plan said something different.

[Nick Coxon @NickCoxon]

Virtual multi packs are a major unlock for low AOV cpg items on Amazon

- save on the cost of shrink wrapping items
- better per transaction economics
- low risk way to test/learn
- better coverage in search results

Absolute must for most brands

https://t.co/8Phl5T1Yg5

[Nick Coxon @NickCoxon]

@ashvinmelwani Illuminati

[Nick Coxon @NickCoxon]

@Cernovich I would be careful in the space, many entrants into outdoor during and post covid, retailers (DSG, etc) are seeing headwinds and in a concentrated market so it’s secular not a one off.

[CPG WIRE @cpgwire]

Kettle & Fire, the nation's leading bone broth brand according to SPINS, secured a $43M secondary buyout led by Colter Ventures.

The partnership with Colter Ventures creates a structure that aligns investors, founders, and operators to unlock Kettle & Fire's full potential.

[Nick Coxon @NickCoxon]

@robertmays @Altiuspgh is spectacular.

[Nick Coxon @NickCoxon]

@AB84 #generationalrun

[Nick Coxon @NickCoxon]

@thecpgguy CPG

[Dan McCormick @damccormick13]

Excited to share the Create is launching in GNC in April!

Some details on the partnership:

- Currently the only creatine gummy sold by GNC
- Available online and in-store
- 90 store, national test...with hopes of scaling up to all 4,100 domestic stores soon!
- Exclusive product: Orange and Blue Razz in smaller, 45 count pouches.

I am internet cat that's about to take on brick & mortar retail for the first time -- so much to learn here and I'll plan on sharing as much as I can along the way.

Just sent out our first shipment today. Pumped to see it on shelves soon.

LFGummy

[Ron Shah @obviceo]

When we were thinking of starting Obvi

We didn’t know where to even start

I want to help to whoever I can so I created this Brand Launch Blueprint

It’s everything our team would follow if we were starting over today

RT & Comment "BRAND” and I'll DM it to you (MUST FOLLOW)

[Nick Coxon @NickCoxon]

@obviceo Brand

[Nick Coxon @NickCoxon]

@BillDA FWIW the jump from 2 to 3 is MUCH easier than going from 1 to 2.