@RoyIsThaTruth Yuppp, And
My momma always took us to the holiday inn on a Friday night to use the pool and feel like we were on vacation for the night 😂
The Uncrustables brand is somehow headed for $1B in annual sales and its timeline is wild:
▫️1995: Two dads in North Dakota invent frozen crustless PB&J sandwiches and sell them to the local school district
▫️1998: Acquired by Smuckers for $1m
▫️1999: A US patent is issued for a “sealed crustless sandwhich”
▫️2004: Sales hit ~$30m
▫️2008: US Patent Office rescinds the patent for a “sealed crustless sandwhich”
▫️2021: Smuckers invests $1.1B to build a plant in Alabama
▫️2022: Sales hit $500m+ and the brand launches meat, cheese and taco versions
▫️2023: Smuckers plans to put real marketing push behind brand to get to $1B (previously was word-of-mouth because it didn’t have factories to meet demand)
In 1971, Nike hired a student to create their logo. She was paid $35 for her design. During that time the renowned sportswear company made a significant decision that would eventually shape its iconic brand identity. At the time, Nike was a relatively young and emerging company, seeking to establish its unique image in the competitive sports apparel industry.
To achieve this, Nike's co-founder, Phil Knight, approached Carolyn Davidson, a graphic design student at Portland State University, to create a distinctive logo for the company. Carolyn was tasked with crafting a logo that captured the essence of Nike's vision and conveyed its commitment to athleticism and performance.
After several iterations and design proposals, Carolyn Davidson presented her now-famous "Swoosh" logo, a simple yet dynamic checkmark-like symbol that embodies motion and speed. Although initially unsure about the logo's potential, Phil Knight and his team recognized its potential impact and decided to adopt it as Nike's official emblem.
For her design work, Carolyn Davidson was compensated with a payment of $35, a relatively modest sum even by the standards of that time. However, the significance and enduring success of the Nike brand would later prompt the company to acknowledge Carolyn's contribution in a more substantial way.
Recognizing her pivotal role in creating one of the world's most recognizable logos, Nike awarded Carolyn Davidson with stock options in 1983, a gesture that later proved to be extremely valuable. While the exact value of the stock options remains undisclosed, it is estimated that they eventually amounted to a considerable sum, highlighting the long-term impact and appreciation for Carolyn Davidson's artistic contribution.
The story of Carolyn Davidson and the Nike logo serves as a testament to the power of design and branding. It demonstrates how a simple, yet captivating logo can become an enduring symbol that resonates with millions of people worldwide, while also showcasing the importance of recognizing and appreciating the creative talents behind such iconic works.