@phoebestuckes I interviewed an English Literature graduate who had become CEO of a bank. She said can learn the technicalities of banking, but English teaches you about people and their motivations: 'people who have a science degree or an accountancy qualifications have no idea about this.'
I am super happy to share that my new book co-authored with Nicholas Ind is now out!!!
Get 20% off the printed book or eBook!
Enter the following coupon code at checkout on https://t.co/nklBeC5OU5 to apply discount: GJ34pBC1qU0VLV @ESADE#strategy#sustainability#CSR
Cuál es la relación entre storybuilding, storytelling y el storydoing 👉https://t.co/XvMxotblL2 en #quieroestamarca de @Orioliglesias y @Nickind encontrarás la respuesta.
Hvordan definere en kraftfull hensikt eller mening (purpose) for din organisasjon?: https://t.co/5ikSK3x30A Professor @Nickind har utvikle fem prinsipper for å utvikle en hensikt som engasjerer folk til å gi jernet. #strategi#ledelse#bærekraft@hkristiania
Most read article in our March 2020 issue:
The gift of co-creation: what motivates customers to participate by @Nickind@nickcoates & Katrina Lerman
https://t.co/HoY4mEVhLw
#BestOf2020#JBM
A new series of commentary articles will be published over the next year.
First in the series is from @Nickind & @Orioliglesias:
'Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management'
Read it here: https://t.co/MkPylAZqBR