Margin dollars is more important than margin percentage as a new business.
Why? Cash.
20% of $400 gives you more cash to reinvest into growth etc than, 60% of $40.
And the cost per acquisition isn’t necessarily positively correlated with higher average order values.
3. Think, what’s the worst that can happen? You get some idiot commenting saying something mean. That’s not that bad in the grand scheme of things. Will it matter in 5 years?
How to stop caring what people think (something I need to continuously work on)
1. Change your perception, instead of “annoying people” you could be “helping people”
A quote from the great Jeff Bezos to reduce anxiety.
“Stress primarily comes from not taking action over something that you can have some control over”
Think about it, it’s true!
We sold over $100M in silicone wedding rings in 4 years at QALO.
FB ads were a huge reason why BUT there is another, easy to overlook reason why all our campaigns were so successful...
I’d love to hear if small spending ad accounts/newbies (spending ~$5k a month because I’m all bootstrapped & need to hit a 2.4 MER) get better results with a structure, in which each new creative test they add to an existing ad set (the idea of the ad set getting 50+ events OR…