Nick LeRoy

Authentic hot takes.
You might not like reading my posts but you won’t argue that I’m wrong I run that @seojobscom site too.

[Nick LeRoy @NickLeRoy]

👋 I’m Nick LeRoy

• Enterprise SEO consultant
• Founder of @SEOjobscom + @PPCjobscom
• 12k+ read my newsletter ~> https://t.co/1Zw3l9M51r

Follow for blunt SEO, AI, and internet business takes.

[Nick LeRoy @NickLeRoy]

@Tipsy_Pipsqueak Maybe I give the internetz the benefit of the doubt, but typing in business name and a first name should get you the right info.

I just happened to mess up the company domain. Again, taking ownership. It happens

[Nick LeRoy @NickLeRoy]

I got excited for a moment that someone did creative outreach.

1/10 for outreach message.
10/10 for calling out your own epic fail.

[Nick LeRoy @NickLeRoy]

@pedrodias @Hobo_Web And tax bill….

[Nick LeRoy @NickLeRoy]

@KTibow @sbichenko you know what, fair enough. my bad.

hadn't realized the spelling mistake. Damn, let's pretend it was to get over all the folks asking "did he use AI" so mispellings help combat that ;)

[Nick LeRoy @NickLeRoy]

@kosaidpo he got me to take action... which is better than 99.9% spammers get from me. kudos

[Nick LeRoy @NickLeRoy]

I'm still in awww thinking of a situation where I would need one thousand dollars!

Nobody spends that... and certainly that's enough for a business to operate, right?

[Nick LeRoy @NickLeRoy]

@gaetano_nyc You're the hero these businesses need.
This was an easy "ya they suck, work with me" win. But you realize how painful the next 3-6-12 months would be as their fundemental issues / expectations that no "SEO provider" could solve for them.

[Nick LeRoy @NickLeRoy]

@justdebbb Maybe confusion was the goal lol. In all reality, it is a good CTA. Made me search just to see if there was a special message in a title tag or something lol.

[Nick LeRoy @NickLeRoy]

@keepkalm only direction to go from here is UP

[Nick LeRoy @NickLeRoy]

@MordyOberstein Last section was written for you specifically

[Nick LeRoy @NickLeRoy]

"You can't measure AI in GA4".

Cool. You let that hold you back. For everyone else, I shared my SEO+ reporting in today's newsletter.

https://t.co/w8HbFJACzw

[Nick LeRoy @NickLeRoy]

Welcome home Kirk Cousins.

Not a sexy trade but given he knows the coaches/players and system, its probably best.

#Skol

[Nick LeRoy @NickLeRoy]

So observant..,

[Nick LeRoy @NickLeRoy]

@AdamJHumphreys

[Nick LeRoy @NickLeRoy]

Watching the Vikings D get wasted is painful.

And tomorrow we will see our new GM acquire a third string TE to “help”

[Nick LeRoy @NickLeRoy]

@jason_coleman @kaleighf This is horrible. I’ll be honest, selling sponsorship helps keep me accountable. I can either not write the newsletter and pay them back (and potentially burn bridge) or I can do what I promised them… and create!

[Nick LeRoy @NickLeRoy]

@kaleighf Do you not collect $$$ prior to the publish date?

[Nick LeRoy @NickLeRoy]

Let’s lock KOC in the bathroom at halftime. Consider it a trial by fire for Flores, our rightful HC.

#skol 🤣

[Nick LeRoy @NickLeRoy]

I think you wrote that perfectly. They don’t want a poor experience and I gently agree (always a bad player ruining the bunch)

But I also believe they don’t always want to do much more than the bare minimum.

I’ve been taking on select recruiting efforts over the past two years… some are great. Some make me want to 🤮

At the end of the day, it’s a very ugly system. What it does is make me respect folks like yourself who takes the time to set clear expectations, transparent paybands and interview process.

[Nick LeRoy @NickLeRoy]

HR is not your friend.

When they fuck up, call them on it.

[Nick LeRoy @NickLeRoy]

@JHTScherck I’ll also tell you this… the complaints aren’t towards smaller agencies. It’s big in-house and big agencies.