Kevin_Indig

Advisor | Growth Memo author

[Kevin_Indig @Kevin_Indig]

@itsmqueiroz True

[Kevin_Indig @Kevin_Indig]

This is one of the most impactful developments for AI Search: we're finally getting 1st party data from ChatGPT!

Context: ChatGPT's Business Hub, a sort of Search Console for ChatGPT, is live and ready for signup!

I created an account. Here are my early observations:

1/ In the hub, you can see mentions, citations and website clicks on a rolling 28 day window. SUPER IMPORTANT: Business Hub (BH) only reports mentions that clearly reference a business website, whether linked or not. But the brand name alone appearing in an answer is not reported.

2/ You can also see the top 5 discovery topics (common themes in answers where the business appeared or was cited) and agent insights, if you create your own business agent.

3/ Users can select one of 3 business categories: services (not available yet), e-commerce and local. I was able to create an account for Growth Memo, even though it doesn't fit into any of the categories.

4/ The hub seems very geared toward e-commerce because businesses can upload product feeds. Makes sense imho. Companies can also create their own agents that appear organically or through ads. Before creating an agent, you need to verify yourself with a government ID.

5/ What is not yet available:

- Individual prompts

- Competitive share of voice or ranking benchmarks

- Audience-level segmentation

- A documented way to attribute conversions or revenue

- A documented public analytics API or bulk export

[Kevin_Indig @Kevin_Indig]

@ClerionHQ @adugbovictory Same

[Kevin_Indig @Kevin_Indig]

@iClick_Media pai

[Kevin_Indig @Kevin_Indig]

@willcritchlow relative, yes. absolute, drop in the bucket

[Kevin_Indig @Kevin_Indig]

Seeing the same weak conversions from AI and agents across the board.

[The Transcript @TheTranscript_]

$BKNG Booking: "LLM referrals have accelerated over the last several weeks but still account for significantly less than 1% of https://t.co/GkZr3CwxpM's room nights."

[Kevin_Indig @Kevin_Indig]

@Shark43Fapu not sure, might be us only

[Kevin_Indig @Kevin_Indig]

@kallasmaa yep

[Kevin_Indig @Kevin_Indig]

@FranciswongCro Note sure tbh

[Kevin_Indig @Kevin_Indig]

@spk100 No services yet, have seen data but not yet in my account

[Kevin_Indig @Kevin_Indig]

@pythagonacci Havent tried that yet

[Kevin_Indig @Kevin_Indig]

@prestonboling Maybe at some point!

[Kevin_Indig @Kevin_Indig]

@prestonboling ya it's a gap for sure, but good start

[Kevin_Indig @Kevin_Indig]

@bobmurdoch not afaik

[Kevin_Indig @Kevin_Indig]

@armchairfounder yep

[Kevin_Indig @Kevin_Indig]

@wleatherman9 no prompts :(

[Kevin_Indig @Kevin_Indig]

@MattMelli might take a while :D

[Kevin_Indig @Kevin_Indig]

@lilyraynyc 🙏🏻

[Kevin_Indig @Kevin_Indig]

Seems like Shopify integrates natively: https://t.co/KhEi7yvzCN

[Harley Finkelstein @harleyf]

Shopify merchants: your products already show up in ChatGPT. Now you can do more.

Validate your store information, see how buyers are finding you, and add your own agent to answer shoppers’ questions and help them choose what to buy.

Set it up from your admin. Get verified automatically.

[Kevin_Indig @Kevin_Indig]

@oshadacooray hope you get access quickly!

[Kevin_Indig @Kevin_Indig]

@rustybrick same