To put this in perspective, Jayson Tatum and Jaylen Brown would already be the all-time leading scorers of the Magic, Pelicans, Grizzlies, Clippers, Hornets, and Nets.
i watched a flight go from $483 to $547 in 24 hours WITHOUT a single seat selling
searched london to new york on a tuesday
$483
checked again 2 hours later
$512
next morning: $547
panicked and booked it
the guy sitting next to me paid $391
same seat, date + airline
$156 less
he searched once i searched 3 times
the algorithm saw me come back and charged me until i broke
the seat doesnt have a price
you have a price
and it goes up EVERY time you show interest
couldnt stop thinking about it so i tracked down someone who actually built pricing algorithms for a european carrier
asked him what happened to me
"you got profiled. the system assigned you an intent score after your second search and raised your ceiling every time you came back"
asked how to beat it
"most people think a VPN fixes it. thats 2015 advice. the algorithm fingerprints more than your IP now. it reads your device your browser your screen resolution your timezone. VPN to bucharest but your clock says london and your language is english? the algo knows youre faking and sometimes charges you more for trying"
"so what actually works?"
"you have to poison the entire profile. not just the location. the identity"
the protocol he gave me:
VPN AND match your timezone and language to the spoofed location. mismatched signals flag you and can trigger a price increase
use a fully clean browser. no history no saved passwords no google account. the algorithm fingerprints your session not just your cookies
one search one booking. the intent score activates on the second search. there is no safe way to look twice
book tuesday or wednesday 1-5am. lowest traffic means the least demand data for the algorithm to inflate against
if the price already spiked go dark for 72 hours minimum. not 24. the intent score on most carriers decays on a 3 day cycle. come back on a different device from a different network
"we spent $4 billion building these systems. theyre not going to lose to someone who opened an incognito tab"
$900 billion industry
the gap between what you pay and what the person next to you pays is not a bug
its the entire business model
stop letting an algorithm charge you for being predictable
Noticing how many people in their 30s are taking the lead on Thanksgiving and its so interesting to me bc I’m almost positive that when I was younger the people leading Thanksgiving were in their 50s at least…
Client walks in. 68 years old. $2.8M net worth.
House is paid off. Worth $950K.
She's living on $38K a year from Social Security.
Tell me how that makes sense.
She brings coupons to restaurants. Buys the cheapest everything.
"I'm not taking money from my retirement accounts. I need that for emergencies."
What emergency costs $2.8M? You're denying yourself basic comforts at 68. You haven't visited your grandkids in Phoenix in 2 years. Your emergency fund has an emergency fund.
She fought me for 8 months.
"My parents taught me never to touch principal."
Your parents also retired with a pension and died at 74.
We finally got her to take distributions last year.
$120K annually from her portfolio. Still only a 4.3% withdrawal rate.
Now she's flying to Phoenix quarterly. Took her grandkids to Disney. And stopped agonizing over every $12 purchase.
She spent 3 years being miserable with $2.8M in the bank.
You don't get a prize for dying with the most money.