Nicolás López Bravo

Excecutive Creative Director at INGO Amsterdam.

[BITE @BiteTrends]

Amstel photo project captures real friendship

https://t.co/vnSAylUCAz

[TeamMediaMix360 @TeamMediamix360]

“Shot without Permission” is an Amstel beer campaign that replaces advertising with “documentary photography” of people in on-premise locations drinking Amstel. Drinkers are informed afterwards, and permission is sought to use images #AdvertisingStrategy https://t.co/ip3HMwqRKD

[we are media @wearemedia_GR]

Η Amstel αποτυπώνει τη φιλία αυθόρμητα στο Shot Without Permission - https://t.co/tLOBcSswdV

[360 MAGAZINE @360Magazine]

AMSTEL BRINGS AUTHENTICITY IN 'SHOT WITHOUT PERMISSION' https://t.co/iXU10qfdnQ

[American Craft Beer @AmericaCrftBeer]

Best Beer Campaigns: Amstel’s Real-Life “Shot Without Permission” https://t.co/4DqLQHNlqu #beer

[Clube de Criação OFICIAL @CCSPoficial]

O projeto “Shot Without Permission“, lançado pela Amstel em abril, em Amsterdã, ganhou uma versão paulistana, “Fotografado Sem Permissão”.
https://t.co/HAECb9CEsx
#ClubedeCriação

[Growthhive @thegrowthhive]

This simple campaign shows that real moments can’t be faked.

Away from product stages, away from the cameras, Shot without Permission showcase real bonding moments over the shared love of a good product.

#goodads

Work. Play. Grow. 🐝
#growthhive

https://t.co/XJChfUDz1H

[Mesitabolso (Fan) | 🇺🇾 @eselmesatra]

Que darían por esta figurita?

[Mercado Negro @mercado_negro]

En su campaña “Shot Without Permission”, la marca apuesta por la fotografía documental para retratar interacciones reales entre amigos en bares de barrio, dejando de lado la puesta en escena tradicional. 📌Conoce más ► https://t.co/IsZ0OA9YFu

[Brewbound @Brewbound]

Amstel launches “Shot Without Permission,” a global campaign shot by photographer Javier Tles that documents unposed bar moments to highlight real friendship and authenticity. Those who spot themselves in the ads can claim a year of beer 🍻📸 https://t.co/HB2KLKEodG

[Aurélie Coudouel @AurelieCoudouel]

Amstel photographie des amis sans prévenir pour montrer l’amitié sans mise en scène https://t.co/FApULFOOWX via @Creapills

[Portal Publicitário @ppublicitariobr]

Amstel fez uma ação diferente… Ao invés de contratar artistas, influenciadores, ou modelos, decidiu fotografas amigos bebendo em momentos reais.

[Creapills 💊 @creapills]

Amstel photographie des amis sans prévenir pour montrer l’amitié sans mise en scène 📸🍺

Avec “Shot Without Permission”, imaginée par INGO Amsterdam, la marque capture de vraies scènes dans des bars sans prévenir, avant de demander l’accord après coup. Les modèles d’un jour peuvent même repartir avec un an de bière en échange de leurs droits à l’image pour la campagne.

Plus d’infos : https://t.co/IcCshmt0c8

[Ogilvy @Ogilvy]

Instead of casting actors, building sets, styling wardrobes or staging moments, Amstel chose to portray friends… Being friends.

Introducing: Shot Without Permission.
A photographic project to prove that real friendship can’t be faked.

If you’ve been hanging out with your friends in the last few weeks… you might be part of it. Take a look, and if you spot yourself, claim your usage fees at [email protected]

Great team effort INGO Amsterdam Ogilvy Amsterdam @WPP

Here’s to the courageous client Amstel Bier The HEINEKEN Company...

[Muse by Clios @MusebyClio]

ICYMI: Amstel campaign, shot without permission, proves real friendship can't be faked. https://t.co/B9NoL1mijk

[Ads of the World by Clios @adsoftheworld]

Shot Without Permission - New Amstel campaign https://t.co/yI4RaQ8jIY #creativity #inspiration #advertising

[Ads of Brands @adsofbrands]

In the Age of Performative Culture and AI Advertising, @AmstelLight Champions Authenticity and Genuine Moments. via Ingo
https://t.co/OEmjB6lyL6

[Mediashotz @mediashotz]

In a world of staged content and AI-generated ads… #Amstel beer is keeping it real 🍻
Amstel’s latest campaign strips everything back — real people, real moments, no scripts — pushing back against performative culture.
Authenticity cuts through 👇
By #INGO agency @AmstelBier_NL
#Advertising #BrandCampaign #Creativity #Marketing #AI https://t.co/prL1R4snvM

[adobo magazine @adobomagazine]

CAMPAIGN SPOTLIGHT: Amstel and INGO’s Shot Without Permission campaign embraces unscripted, real-life moments to celebrate authentic friendships in contrast to today’s performative culture. https://t.co/SXh4UHUI43

[Mercado Negro @mercado_negro]

La iniciativa, desarrollada junto a INGO Amsterdam y Ogilvy Amsterdam, apuesta por la fotografía documental en bares para retratar interacciones espontáneas entre amigos, sin guiones ni escenas preparadas. 📌Conoce más ► https://t.co/2wFcvJfBBb