Nico Druelle

[Nico Druelle @Nico_Druelle]

At 20 I wanted to be the famous CEO of a $1B VC-backed startup

At 30 I want the opposite: unknown founder, bootstrapped agency, 7 figures, 80% margins, zero investors, living on a farm

[Nico Druelle @Nico_Druelle]

@ChampouxMaxime Been a user from day 0 and Well saved me countless hours, no more admin, didn’t even need to hire an EA or Finance partner. You know what to do

[Sam Blond @samdblond]

Nico Rosberg @NicoRosberg getting ready to take everyone’s money at last nights Monaco Invitational

[Nico Druelle @Nico_Druelle]

@NicoRosberg flew all the way to Monaco for a legendary @MonacoGTM poker night .
Lucky to be seated next to you, legend 🐐

[Sam Blond @samdblond]

Nico Rosberg @NicoRosberg getting ready to take everyone’s money at last nights Monaco Invitational

[Nico Druelle @Nico_Druelle]

@samdblond kicking off the @MonacoGTM tournament in SF. ♦️♣️♠️♥️

[Nico Druelle @Nico_Druelle]

Last week a founder of a fast-growing AI company asked me what to pay a top 1% GTM engineer. I said $250K base, $50K variable, generous equity.
He was stunned.

He was comparing it to an SDR or a RevOps manager.
Wrong comparison..

You're not hiring someone to run the system and carve territories; you're hiring the person who deploys AI in your GTM funnel

Your expensive hire was never the $300K engineer.

It's the $180K one who kept the old playbook running and quietly cost you a year.

[Nico Druelle @Nico_Druelle]

Your marketing headcount won't shrink with AI.

The math everyone runs: 5 marketers do 5x the work, so you only need 1.

That assumes the work stays fixed. It doesn't. Your plan is already a compromise: the segments you could cover, the experiments you could afford.

Keep all 5 and attempt what never made economic sense:
- experiments across segments you couldn't hire for
- campaigns built per account, not one sequence for everyone
- tools for prospects that used to need a product team

Stretching runway? Cut. In hypergrowth, ambition grows with capacity.

The hard part is who sits in those seats. Each one now designs workflows, connects data and fixes systems when they break.

Same 5 seats. Much bigger scope. A very different team.

[Nico Druelle @Nico_Druelle]

the AI bubble explained in 16 seconds.

VCs fund startups.
startups buy tokens from model labs.
model labs buy compute from chip suppliers
chip suppliers invest back into VCs, model labs, and startups
around we go again
the problem is 1% of companies account for 90% of AI spend.
and 80% of that comes from unprofitable, VC-backed companies.
all this growth is being funded by a circle-jerk of venture capital
the money might be real. but is demand still there when the subsidies stop?

the ecosystem needs to generate revenue from companies getting value from AI, not those who can continually raise funds

otherwise the music might stop
the funding might dry up
and 'pop' goes the bubble

[Nico Druelle @Nico_Druelle]

@Jacobmalherbe21 will do thanks @Jacobmalherbe21

[Nico Druelle @Nico_Druelle]

To all my founder friends that thought there was no money in services. Looks like AI diffusion will happen with good old technology consultants

[Social Capital @socialcapital]

Worldwide spending on AI is projected to reach ~$2.7T this year.

Yet, only ~1% of it is expected to go to the models themselves.

[Nico Druelle @Nico_Druelle]

wanna win your competitor’s customers?
figure out who they are first..

my favorite trick: watch/connect with their sellers on LinkedIn

new connections, who they engage with, who fits your ICP

one connection means nothing
a seller suddenly engaging 3 people at the same account means go look ;)

dm if you wanna see the agent our team built for this

[Nico Druelle @Nico_Druelle]

@jeffbarg Interested!!