Tech lead → Indie builder
Building MindNotes: AI content that sounds like you, not a robot
Making every mistake so you don't have to
Building in public
So, it's been a month of building in public🎊, and I'm going to make a little summary of everything I've learned. I'm separating it into 3 categories (building, marketing, personal) and sharing what actually worked for me 👇
Building:
→ I validated ideas through users. I talked to people, not just nodded to my own hype.
→ I used the MomTest to invalidate one idea. It asks the right questions so users don't just flatter you.
→ Just because your app solves a problem doesn't mean people will buy it. I can be bothered enough to pay — but I'm biased.
→ Release a reliable MVP fast. It's "Minimum" and "Viable" for a reason — speed matters for learning.
→ Tech choice: pick what makes you fast and comfortable. Everyone will argue about speed/cost — but I care about shipping.
→ Copying an existing, proven concept is less risky. Start where people already pay. Less glamour, more odds.
→ A new concept is harder, but if it works, you get displacement power — few competitors, big upside.
Marketing:
→ Go niche. Small groups talk to each other. You get better conversion vs vague impressions.
→ Be consistent in your messaging. Don't flip your copy/position 15,000 times — pick one thing and stick with it.
→ Building an audience helps, but it's one channel. Ads, organic content, SEO — they all matter.
→ Organic content has massive upside if you learn it. I saw people explode by mastering it (@jackfriks).
Personal:
→ Discipline is the pillar. It doesn't guarantee success, but it's what people who win all have in → common.
→ Know when to quit. Sticking to an app that doesn't work wastes time. Fail fast, learn faster.
→ Failures teach more than long-term success. Success fades, mistakes stick — and they shape better moves.
→ Stop comparing yourself to others — it only brings frustration and stress. Focus on your path.
In one month I learned to validate with users, ship fast with a comfy tech stack, pick niche marketing, and treat discipline + smart quitting as core habits.
I'm grateful for everyone I've learned from by reading your posts or discussing in replies.
Let's make the next month even better
Day 33 of building MindNotes:
I'm finally happy with the overall landing design !
Today I took some time reset my mind.
So I did some task planification, copywriting and features preparation.
I'll soon publish the landing !
Day 32 of building MindNotes
First version of still ongoing.
Even with the AI tools, design is the part where I have the most trouble.
I'm always wondering if it looks good (if that even makes sense) or changing the colors, spacing, etc..
Day 31 of building MindNotes
Today I wasn't feeling like coding.
I wasn't feeling like writing either and honestly I wasn't feeling to continue the streak.
But I still did a little, I switched on landing creation instead of the app test.
Sometimes when determination is fading the solution is to get some rest and come back stronger.
At least I didn't quit.
Day 31 of building MindNotes
Today I wasn't feeling like coding.
I wasn't feeling like writing either and honestly I wasn't feeling to continue the streak.
But I still did a little, I switched on landing creation instead of the app test.
Sometimes when determination is fading the solution is to get some rest and come back stronger.
At least I didn't quit.
[MindNotes] Voice to notes apps for builders | Day 30
Created the MindNotes app in appstoreconnect and did all the subscriptions setup so I can setup RC after the first submission
I also fixed some onboarding stuff, still in trouble with the google auth😅
Today was a chill day I took some time for myself !
🎉 1 month of building in public 🎉
→ 0 to 50K impressions 🔥
→ 0 to 71 followers 🚀
→ 90 posts, 0 days missed
MindNotes MVP: 70% done
Started posting into the void.
Now building an audience before launch.
Really happy with how this is going.
Thanks for being part of the journey 🙏
[MindNotes] Voice to notes apps for builders | Day 30
Created the MindNotes app in appstoreconnect and did all the subscriptions setup so I can setup RC after the first submission
I also fixed some onboarding stuff, still in trouble with the google auth😅
Today was a chill day I took some time for myself !
🎉 1 month of building in public 🎉
→ 0 to 50K impressions 🔥
→ 0 to 71 followers 🚀
→ 90 posts, 0 days missed
MindNotes MVP: 70% done
Started posting into the void.
Now building an audience before launch.
Really happy with how this is going.
Thanks for being part of the journey 🙏
So, it's been a month of building in public🎊, and I'm going to make a little summary of everything I've learned. I'm separating it into 3 categories (building, marketing, personal) and sharing what actually worked for me 👇
Building:
→ I validated ideas through users. I talked to people, not just nodded to my own hype.
→ I used the MomTest to invalidate one idea. It asks the right questions so users don't just flatter you.
→ Just because your app solves a problem doesn't mean people will buy it. I can be bothered enough to pay — but I'm biased.
→ Release a reliable MVP fast. It's "Minimum" and "Viable" for a reason — speed matters for learning.
→ Tech choice: pick what makes you fast and comfortable. Everyone will argue about speed/cost — but I care about shipping.
→ Copying an existing, proven concept is less risky. Start where people already pay. Less glamour, more odds.
→ A new concept is harder, but if it works, you get displacement power — few competitors, big upside.
Marketing:
→ Go niche. Small groups talk to each other. You get better conversion vs vague impressions.
→ Be consistent in your messaging. Don't flip your copy/position 15,000 times — pick one thing and stick with it.
→ Building an audience helps, but it's one channel. Ads, organic content, SEO — they all matter.
→ Organic content has massive upside if you learn it. I saw people explode by mastering it (@jackfriks).
Personal:
→ Discipline is the pillar. It doesn't guarantee success, but it's what people who win all have in → common.
→ Know when to quit. Sticking to an app that doesn't work wastes time. Fail fast, learn faster.
→ Failures teach more than long-term success. Success fades, mistakes stick — and they shape better moves.
→ Stop comparing yourself to others — it only brings frustration and stress. Focus on your path.
In one month I learned to validate with users, ship fast with a comfy tech stack, pick niche marketing, and treat discipline + smart quitting as core habits.
I'm grateful for everyone I've learned from by reading your posts or discussing in replies.
Let's make the next month even better