Nicole Auger

[Nicole Auger @NicoleAuger8]

Can you go one day without shoes? TOMS challenged consumers to go barefoot and, for each photo added on Instagram, the company donated a pair of shoes to a child in need. A great cause/strategy to combine story and emotion to boost brand image. #SSB5200G
https://t.co/KqkztxcEhd

[Nicole Auger @NicoleAuger8]

Where do you draw the line between controversial marketing and overt inappropriate content? Diesel flaunts its bold campaigns to build brand loyalty with its target market but recent homophobic slurs within the fashion line may go too far. Is all hype welcome at Diesel? #SSB5200G

[Nicole Auger @NicoleAuger8]

Whirlpool donated washers/dryers to 17 schools in 2017. The initiative boosted school attendance and created positive buzz about the company. This customer-centric strategy became associated with the company's image & created brand loyalty. #SSB5200G
https://t.co/hmSGGf0MlD

[Nicole Auger @NicoleAuger8]

A packaging makeover doesn't have to be drastic to be effective. Nature's Path's subtle changes to its packaging maintain the recognizability of the brand while communicating product contents, health benefits and history on the box. Consumers can see the product's value #SSB5200G

[Nicole Auger @NicoleAuger8]

Differentiating from competitors is challenging, particularly when you're a toilet paper brand! However, through playful social media marketing, Charmin connects with consumers and attracts brand loyalty. The company was even named the 2014 "sassiest brand on twitter" #SSB5200G

[Nicole Auger @NicoleAuger8]

The Monopoly at McDonald's promotion has come under fire as childhood obesity increases in the UK. While the company cites healthy options as integral to the promotion, operant conditioning has encouraged greater consumption of unhealthy products #SSB5200G
https://t.co/SxnXPpI9GV

[Nicole Auger @NicoleAuger8]

No longer the 4P's of marketing, Fetherstonhaugh describes the 4E's: experience, everyplace, exchange & evangelism. An increasingly digital world blurs the lines between ads & real life, particularly with active social media celebs & influencers. #SSB5200G
https://t.co/yJErFXvB5h

[Nicole Auger @NicoleAuger8]

When you picture Ikea, luxury is not what comes to mind. However, Ikea's new ads reveal how its products can be repositioned to serve the luxury furniture market. Of course, high production quality and glamor aid in demonstrating this versatility.#SSB5200G
https://t.co/ZWfbUV3JxJ

[Nicole Auger @NicoleAuger8]

Jalapeno Sausage Pie, Parmesan Chocolate, or Dried Pork & Seaweed - which doughnut would you choose? While none of the above may sound appealing, Dunkin' Doughnuts has tapped into international markets with its clever market development strategy. #SSB5200G
https://t.co/NycHksExb5

[Nicole Auger @NicoleAuger8]

"Giving sellers the tools to acquire more buyers on their own." Etsy differentiates itself from Amazon in the handcrafted market by providing a platform for buyers/sellers to create relationships, increasing Etsy's website traffic in the process. #SSB5200G
https://t.co/KKKmKOqUdN

[Nicole Auger @NicoleAuger8]

Consumer demand for a sweet iced beverage inspired Starbucks to partner with Pepsi in 1994 to produce "Mazagran" - a chilled, sparkling bottled coffee. The product was a market research flop, but led to the development of the wildly popular frappuccino that same year. #SSB5200G

[Nicole Auger @NicoleAuger8]

"This is a Generic Brand Video" - Dissolve took classic advertising clichés and compiled them in a parody of traditional video advertising. The twist? This was actually a strategy to promote the company's stock footage for advertising companies. #SSB5200G
https://t.co/sozWLhDz2k

[Nicole Auger @NicoleAuger8]

"Why we only trust advice with a price tag" Interesting article demonstrating how consumer behaviour is influenced by price and the perceived status that comes with it. Applies to advice too! We're more likely to take it if it comes with a price! #SSB5200G https://t.co/dX3n5l5vpp

[Nicole Auger @NicoleAuger8]

H&M's It's Pleat Cafe opens in London, offering customers "health-ish" cuisine in-store. A clever strategy to influence buyer behaviour, create a more pleasant shopping experience and entice new customers to enter the brick & mortar stores. #SSB5200G

https://t.co/cGOO6EtGIp

[Nicole Auger @NicoleAuger8]

Have you seen the four-hour McWrap YouTube video? Great article on McDonald's Canada's attempt to target millennials through digital advertising. The targeted marketing strategy will gain more exposure, but are the millennials really "lovin' it?" #SSB5200g
https://t.co/2YoPMNN10q