Nicole West

Growth #Marketing | DTC & B2B Demand Generation & Retention | Scaling eCommerce Brands to 10+ Figures | Court Advocate @voices4childrn

[Nicole West @NicoleRWest]

#FridayFeeling Ask yourself these questions every day:

"Is what I'm doing today serving my life's purpose?"

"Is what I'm doing today fulfilling my life's vision?"

[Nicole West @NicoleRWest]

The next chapter is always better than the last as long as you choose to make it worth reading.

[Nicole West @NicoleRWest]

Every single person prompts #ChatGPT differently. Same intent. Wildly different prompts.

#AI #marketing visibility is an audience research problem before it’s a measurement problem.

Not “what prompt to do I track?” but "am I findable across all different ways ppl express this?"

[Nicole West @NicoleRWest]

Main takeaway from #SuperBowl #ads…

Bad #AI + celebrity = fail

There was a lot of bad AI (looking at you, Svedka), and adding a celebrity doesn’t magically make it good (ahem, Alexa).

When used for effects/objects, great. When it was used to simulate humans/animals, YIKES.

[Nicole West @NicoleRWest]

Win attention where your audience already is, and earn the right to be cited, remembered, and searched for by name.

[Nicole West @NicoleRWest]

Nobody’s clicking anymore.

And it's not because they're bouncing. They’re finishing their journey before they ever reach you.

[Nicole West @NicoleRWest]

So what are users doing?

They read the AI Overview then stop.

They search again instead of leaving Google.

They default to Wikipedia, YouTube or Reddit.

They talk it up with their LLM chatbot of choice.

… or they just scroll social media instead.

[Nicole West @NicoleRWest]

Demand is being formed before buyers ever touch your site. AI, peers, forums, and social platforms increasingly shape preference upstream - whether you’re involved or not.

[Nicole West @NicoleRWest]

"The global SEO and AEO services market will grow to $171 billion by 2030 from $81.4 billion last year" - Wall Street Journal

Who said SEO is dead. 😅

[Nicole West @NicoleRWest]

Marketing isn’t channels anymore. It’s a system. If the work doesn’t compound, you’re creating motion, not momentum.

[Nicole West @NicoleRWest]

Brand isn’t what you say in campaigns. It’s what gets repeated when you’re not in the room - including by machines.

[Nicole West @NicoleRWest]

Just dropped: Meta's AI prediction ads model GEM

Ads are now being judged in seconds, not days

This kills who rely on “eventually the algorithm will learn”

2026 brands won’t make better ads - they’ll run better creative systems. Feed it with structured variation, or be hidden.

[Nicole West @NicoleRWest]

Reddit’s stock even dropped more than 12% once this data came out.

UGC still wins in LLM results and Reddit is still one of the top-cited sources overall, especially tools like #Perplexity.

But it's not the de facto source any longer.

[Nicole West @NicoleRWest]

Reddit AI traffic just dropped 90% in just 3 months.

In September, #ChatGPT was referencing #Reddit in about 14% of its answers. By October? Only 2%.

What happened?

#OpenAI switched up its sources and Reddit’s share of #AI traffic basically vanished overnight.

[Nicole West @NicoleRWest]

Your ads aren't separate channels. They're a full ecosystem that feeds into one another.

🧲TikTok attracts
🤝 Meta persuades
🏁 Google converts

Some platforms create awareness.
Some build consideration.
Some capture intent.

All pieces of the puzzle are needed to BUILD.

[Nicole West @NicoleRWest]

Are we creating value or just filling feeds?

Are we leading conversations or echoing them?

The future belongs to clarity over volume, and substance over scale.

[Nicole West @NicoleRWest]

! @MerriamWebster Word of the Year: SLOP

A signal of content velocity and what happens when scale outpaces intention.

In a world optimized for engagement, we didn’t get better ideas - we got more of them. Faster. Thinner. Louder.

#chatgpt #ai #marketing #business

[Nicole West @NicoleRWest]

Brand is the invisible infrastructure of a healthy funnel.

Attribution be damned. 😆

[Nicole West @NicoleRWest]

Today is #GivingTuesday, a crucial day for the nonprofit “third sector” that accounts for 5.2% of the US GDP. In 2024, $3.6 million in giving was catalyzed on this day alone.

Today’s @MichaelDell @Dell announcement of $6.25 billion hits a new record by landslide. 🙏🏼👏🏼

[Michael Dell 🇺🇸 @MichaelDell]

$6.25 billion. 25 million children. $250 each.

Susan and I believe the smartest investment we can make is in children. That’s why we’re so excited to contribute $6.25 billion from our charitable funds to help 25 million children start building a strong financial foundation through Invest America. 💪📈🇺🇸

https://t.co/Rua4PBJaEc