Night Light 100 💣

Web 2.0 media strategist bringing web3 to global brands. You’re already in the metaverse and the adventure has just begun

[Night Light 100 💣 @Night_Light100]

NFTs for building brands and returning value to the community over the long term. I'm super passionate about that aspect of Web3 which is why I picked up my first @AdamBombSquad by @bobbyhundreds

[Night Light 100 💣 @Night_Light100]

@punk9059 Wtf mind melting inception-esque ponzi shit is this? Oh yeah just the norm.

[Night Light 100 💣 @Night_Light100]

What are the greatest moments in history of NFT projects communities?

Moments where the *community* did something extraordinary to benefit the project, holders or the overall NFT space?

[Night Light 100 💣 @Night_Light100]

@KingOfFling @goatsoup @andymilonakis I gave my niece a goat as her entrant into web3 to help her learn the space. “Trust me, this guy is going to teach you all about NFTs and the future of community.” She’s def laughing at me now.

[Night Light 100 💣 @Night_Light100]

@avery_akkineni @Vayner3 I just took a gander at defining brand marketing in web2 vs web3 and called out the challenges see below ↙️

[Night Light 100 💣 @Night_Light100]

Brand marketing evolution prompt:

Web2 = audience marketing where first and 3P data is used to build audience profiles for personalized paid advertising

Web3 = community marketing where the brand returns value to the community via “always on” access for 1:1 dialogue (via AI)

[Night Light 100 💣 @Night_Light100]

@ElizaCrichtonS @Oreo @realthirdweb @jonahblake It’s not a metaverse

iF iT’s noT oN-ChAiN?!

Blockchain maxis ruining the fun for kids

[Night Light 100 💣 @Night_Light100]

Challenges to scale community:

1️⃣Infrastructure: blockchains as protocol are slow and wallet data is not integrated into marketing tech

2️⃣Scale: 1:1 dialogue e.g. via DM or social platforms doesn’t scale… yet…(chat GPT)

3️⃣Mindshift: seeing people as community not consumers!

[Night Light 100 💣 @Night_Light100]

Brand marketing evolution prompt:

Web2 = audience marketing where first and 3P data is used to build audience profiles for personalized paid advertising

Web3 = community marketing where the brand returns value to the community via “always on” access for 1:1 dialogue (via AI)

[Night Light 100 💣 @Night_Light100]

@ABBBBBB_NFT @Worldwide_WEB3 Unlike sewer pass, @Worldwide_WEB3 adheres to the principles of web3

1️⃣Interoperable: play with any NFT collection

2️⃣Open: no passes or NFT requirements to play

3️⃣Community Rewards: earn items to advance in game which can be forged and upgraded into NFTs

What’d I miss?

[Night Light 100 💣 @Night_Light100]

@ElizaCrichtonS @R3alAg3nts @jonahblake @realthirdweb @0xRyanDG @coopernicus01 @CRResearcher @yy_crypto @GaspodeWD @Yungwest_Jeff @MinhKhaiTran2 @SashaMackinnon @_axtina @MeeZeesGames AMAZING, thank you!

Love to see my PFP rep @AdamBombSquad in this collage

[Night Light 100 💣 @Night_Light100]

@BillianosW @R3alAg3nts by @jonahblake is a small cap community based on Jonah’s up and coming media company. It’s very secretive and mysterious!

[Da Vinci 🧵 @davincithreads]

1/Today we return to the world of @XCOPYART with one of my favourite collections

Last Selfie - A Deep Dive 🧵

[Night Light 100 💣 @Night_Light100]

@KingBlackBored What’s the next meta? Asking for a fren…

Gamified mints?

[Night Light 100 💣 @Night_Light100]

@GrayVMatter You forgot to say RT this and I’ll send you one!

[Night Light 100 💣 @Night_Light100]

@gregyounger Very cool experiment and interesting result. Well done!

[Night Light 100 💣 @Night_Light100]

@canva You’ve never used it but think about when you’ll get the time to on the daily

[Night Light 100 💣 @Night_Light100]

All web3 principles fall away as long as people are making money 🙄

It’s human nature but very revealing

Pay to enter

Pay to win

Even pay professional gamers to play for you 😂

It’s the epitome of capitalism and centralized gatekeeping but hey, the floor is up!

[Captain Zwingli 🍌🎙️ @ChrisJourdan]

gm, gm

& GM to all the Dookey Dashers 👏

It’s not about winning or losing, this is our “gamers adopting web3, provenance and asset ownership” moment

Join us for ☕️ at 8 est ⏬
https://t.co/HBXNzo0ASt

[Night Light 100 💣 @Night_Light100]

@Zeneca_33 I hate those guys

[Night Light 100 💣 @Night_Light100]

@andymilonakis @jimmykimmel Andy, will you address your NFT community soon? You haven’t made any effort in 9 months despite taking close to $1 million in minting fees. It’s deeply unethical to abandon the project after taking our money. We are fans and artists who believed in your vision. Who are you?

[Night Light 100 💣 @Night_Light100]

@t30ni @scriblooooor @KyleSamani Interesting. So if you transfer to a polygon wallet you keep the digital collectible (stamp) but lose the points?

Do you need the points to get the perks? If so that seems like a bad move to transfer.