Alessandro

Building Multiple Businesses

[☔ @Whotfismick]

"Why can't you sleep?"

Me every night:

[Alessandro @Niier11]

@FortuneBlu @SpectraboxRBLX cope

[Alessandro @Niier11]

@Simon_Hypixel lets gooooooo

[HARRISON ✨ @harrisonJNIOR]

One day. ✨

[Alessandro @Niier11]

@ecomsamguy Your DMs are closed

[Ecom Sam @ecomsamguy]

ECom success isn’t about endless upsells, 15-page funnels, or shiny tools.

It’s about one thing:

Getting the right offer in front of the right people — again and again.

[Alessandro @Niier11]

@ecomsamguy Your DMs aren't open!

[DTC Midas @DTCMidas]

How do you actually make good ad creatives?

Most people just throw random shit ideas at the wall and hope something sticks.

Here’s how we approach it systematically👇

Start with deep research

Before we create anything, we dig deep into real customer data.

We’re mining:
- ad comments
- website reviews
- Trustpilot
- competitor reviews
- Amazon reviews

Anywhere our customers are talking.

Then we expand to social research:

- TikTok videos & comments
- YouTube
- Reddit threads
- Facebook groups
- online communities
- even academic research articles

Basically anywhere people discuss problems, solutions, and thoughts related to our product and brand.

We’re looking for specific insights:

- What do customers actually want?
- What are their pain points?
- What symptoms are they experiencing?
- What solutions have they tried that failed?
- What objections do they have?
- What finally makes them buy?

Then you need to study your competition.

We analyze competitor creatives for angles, formats, messaging, and trends.

Not to copy, but to understand what’s already being tested and find white space.

When you’ve done your research, you can transform it into building blocks for your creative.

Every good creative is built from:
- a strong hook
- problem intro (with symptoms)
- failed solutions
- benefits and USPs
- product intro
- unique problem & solution mechanisms
- social proof
- risk reversal
- and clear CTA.

These building blocks need to be put into a format.

You need to understand what type of content formats your audience watches, for example:

- VSLs
- podcast style
- authority endorsements
- street interviews
- POV
- testimonials
- myth vs fact
- before / after
- product demos
- unboxings

Creative diversity is crucial

Different people react to different formats.

Some trust authority figures, others connect with personal stories.

Some want quick wins, others need detailed explanations.

You need all these formats running in your ad account simultaneously.

Meta’s algorithm will serve the right creative to the right person when you give it enough variety.

Now here’s how to put it all together

Take those building blocks (hook, problem intro, failed solutions, etc.) and structure them using proven frameworks.

Then put that structure into the right format for your audience.

These frameworks organize your components in the most persuasive order:

Problem-Solution-Bridge for pain-focused angles:

Start with the problem, amplify the pain, show failed solutions, introduce your product and its unique mechanism, demonstrate benefits, add social proof and risk reversal.

Authority angle when you have credibility:

Lead with expert credentials (dermatologist, vet, athlete) or studies, explain the hidden why behind their problem, introduce your solution and its unique mechanism.

Story framework for personal connection:

Start with a relatable moment, share the struggle, show what you tried that failed, introduce your discovery, explain why it works, show the transformation.

Before/After Transformation for visual results:

Split screen the before and after, introduce the product as breakthrough method.

Life Upgrade for aspirational buyers:

Show the desired lifestyle, identify the gap, position your product as the enabler.

The key is matching your research to the right framework and format.

Different segments of your audience will respond to different approaches.

Don’t just make random creatives.

Make creatives based on real customer insights using proven structures that work for your specific situation.

That’s how you ensure you’re testing good creatives instead of just testing random ideas and setting yourself up for scale. BB

[DTC Midas @DTCMidas]

It surprises me how many of you don’t have an email popup and welcome flow on your store.

You’re literally leaving FREE MONEY on the table.

You’re already spending money to drive traffic.

Most visitors won’t buy on their first visit.

95%+ aren’t ready to purchase immediately.

So why let them leave without capturing their contact?

Add an email capture pop-up, with a good offer.

Then send them a welcome flow where educate them about your product, build trust, and create some urgency to make them convert.

This can make the difference between a profitable and unprofitable store.

[Alessandro @Niier11]

@vivaangandhi_ Your not wrong. We striving to be the greatest!

[Vivaan @vivaangandhi_]

I DONT UNDERSTAND HOW PEOPLE DON'T UNDERSTAND THAT YOU ONLY LIVE ONCE

YOU LIVE IN THE GREATEST ERA YOUR ANCESTORS FOUGHT FOR! WITH AI AND ALL THE INFO YOU YOU NEED AT YOUR FINGERTIPS

HOW ARE YOU WAKING UP DEMOTIVATED ?? THERE IS SO MUCH OPPORTUNITY OUT THERE. THE WORLD IS YOURS FOR THE TAKING. MOST PEOPLE ARE SO DISTRACTED

[Sebastian Betancur @iamsebetancur]

Money really isn’t real

Just numbers on a screen

One deposit here

One withdrawal there

Numbers just get bigger like you’re playing an RPG

Just do more quests bro lol

[Jacob @jforjacob]

Just spent 3 hours writing a script for a 1 minute ad

2 years ago I wouldn’t even have known how it would be possible to need that kind of time

In the midst of “the volume era” as usual, I’m seeing best results doing the exact opposite

In my opinion, when coming up with a new concept you should deep dive the shit out of it. Once you have proven concepts it’s easy to use the same template, paste in different angles and figure out volume from there

Last month we launched just 21 concepts into our ad account, with around 5 of those being “winners” (scaled massively btw)

We’ve launched 9 so far this month with 6 of those being winners (using proven frameworks from previous month)

This is where I think most people go wrong. They hear they need volume to scale, rush to get stuff out the door, all mid, maybe hit a lucky winner, have no idea why it worked, can’t repeat it and wonder why they can’t scale

The general workflow for me when coming up with a new concept looks something like:

Step 1.

Avatar - who are they (age, condition, frustration?)

Step 2.

Core desire - what do they deeply want to feel or change?

Step 3.

Awareness stage - what do they already know or believe?

Step 4.

Belief shift - what new beliefs must they adopt to buy?

Step 5.

Ad angle - what’s the frame or narrative you’ll use?

Step 6.

Hook / Big idea - what’s grabs their attention emotionally?

Step 7.

Narrative flow - what’s the structure? (Pain -> belief -> proof -> CTA? etc)

Step 8.

Creative output - what’s the format and asset?

Step 9.

Creative direction - how to you want the ad to be shot (location, scene, specific instructions etc)

Step 10.

Destination - what page to send traffic from this ad to? (Do we have something already? Or is a new lander needed?)

Do this, track everything, save formats and frameworks that work, iterate on those, then scale

[DTC Midas @DTCMidas]

Every product requires a different funnel.

For some products I run advertorials, for some quiz funnels and for some listicles.

They’re all under the same brand.

There’s is no ‘best’ funnel style.

[Alessandro @Niier11]

@DTCMidas Whats your process for matching the funnel style to the product?

[Marcus Williams @MarcusEcomUltd]

Product filter I actually use:

Passion x Demand x Profit.

Evergreen, problem-solving offers only. Skip saturated niches unless your USP is undeniable. If you can’t explain the USP in one sentence, you don’t have one

[Marcus Williams @MarcusEcomUltd]

Skip the guru fluff: guarantees, detoxes, affirmations, carnivore diets.

Focus on product selection, creative testing, fulfillment reliability, and reading your ad data.

Overrated gurus sell hacks. Consistency sells products.

[Marcus Williams @MarcusEcomUltd]

Pinterest rules I live by:

Kill at 1k impressions if CTR <1% AND CPC >$1.20.

Keep if Saves >2% AND ATC rate >3%

Scale when CPA is 20% under target for 2–3 days.

Test 3–5 creatives per product, 2–3 audiences. No emotions, just data.

[Marcus Williams @MarcusEcomUltd]

Pinterest traffic dies on weak PDPs.

Checklist:
- clear specs
- shipping times
- guarantee
- trust icons
- strong images
- reviews

Build this into every product page you promote.

Simple knowledge > fancy hacks.

Consistency converts.