Nikola Brkljac

Owner of Nova AI Systems | AI outreach that turns conversations into clients. Built for growth, scaled for impact. 🌍

[Nikola Brkljac @Niko_NovAi]

The AI Outreach Stack That Actually Works
Tools we use daily:

Instantly (email)

Apollo (leads)

https://t.co/VThP3JmPT0 (automation)

ChatGPT (personalization)

AirTable (tracking)

Calendly (booking)

It’s not the tools. It’s how you use them.
This combo? 2–10% reply rates, daily.
#TechStack #AIinSales #OutboundDoneRight

[Nikola Brkljac @Niko_NovAi]

Give me 60 seconds and I’ll show you how to book 3x more calls from cold email in 2025:

1) Targeting

Going after cosmetics brands in the UK making $100-$500k a year and calling them out in your emails will generate WAY more results than simply targeting any eCom brand.

Once you have your targeting dialed in, you can get really focused with your messaging...

2) Messaging

Prospects don’t have the time to read or respond to long cold emails.

Open your email with personalization based on your targeting...

"Was shopping for my aunt's birthday - she really wants new makeup. Came across your site and wanted to reach out"

Then, make your pitch VERY short...

"We can help you generate X% more sales with influencer marketing

Open to a quick call to discuss further?"

OR,

Use a one sentence cold email...

3) Research

Be very familiar with your prospect’s personal brand and business before you launch campaigns.

This will help you determine your Ideal Client Profile and your target market,

And also helps you break the ice with a personalized opener like the one mentioned above.

Examples:

-Have they recently been funded?
-What industry are they in?
-How many employees do they have?
-What are their overarching values and/or opinions?
-Which technologies do they use?
-Have they recently been through a career change or significant life event?

Focus on these 3 pillars when crafting your cold email strategy and it will make a whole world of a difference.

Cold email is getting a lot more competitive, but it doesn't mean you can't get great results.

Hope this helped!

If you want to use cold email to sign clients and scale your B2B business,

You can hire my agency to send cold emails for you https://t.co/MbVqfX1Owk

[Nikola Brkljac @Niko_NovAi]

Here are 4 simple tips you can use to get better cold email results than 98% of your competitors:

1.Switch up your Call-to-Actions.

Instead of pitching a call, try these instead:

- "Mind if I share a quick video explaining further?"

- "Is now a better time to discuss XYZ?"

- "Mind if I send over some more info?"

2.Your cold emails will get 3x more replies.

Use a 2:1 "You" to "I" framework in your emails.

"I would love to"

"Would you be open to"

"Are you interested in"

You should be speaking to the prospect twice as much as you talk about yourself...

No one cares about who you are, only what you can do for them.

3.Get specific with your targeting.

Filter your lead lists by

- Industry

- Job title

- Hiring data

- Recent funding

- Technographics

- Geographical location

Then, use this targeting to write hyper-specific cold emails.

"We help family law firms in Miami get more leads"

4.Keep your emails short...

Preferably 50 words or less.

Why?

1) Prospects will give your email a look for 3-5 seconds before moving on

2) If they can't read and understand what you're offering in those 3-5 seconds, your email is getting deleted

Shorter is better.

That's all... Thanks for reading

[Nikola Brkljac @Niko_NovAi]

Cold email tips that have helped me book 68 sales calls in 2025:

1. Your email should be focused on the READER, not YOU. People only care about what you can do for them.

2. Follow the "2:1" rule. You should be speaking to the prospect 2x as much as you talk about yourself.

[Nikola Brkljac @Niko_NovAi]

Get more cold email replies with these 16 Call-to-Actions:

1. Would you like to see a quick video explaining further?

2. Any interest in discussing this further?

3. Is this something you'd be open to learning more about?

[Nikola Brkljac @Niko_NovAi]

Every agency doing outbound is fighting over the same 0.005% of people who actually respond to cold messages

The money is in building “client attraction funnels” that make prospects hunt YOU down.

When someone finds you through Google, watches your case study, downloads your blueprint, then books a call

they’re already 90% sold before you even speak.

Compare that to cold LinkedIn messages where you’re starting at -50% credibility.

more outreach volume does not work at all

It’s positioning yourself where buyers are already looking, then creating a “psychological journey” that builds authority before the sales conversation

Inbound prospects have higher close rates, pay higher fees, stick longer, and refer more clients

Because they chose you instead of you interrupting them

[Nikola Brkljac @Niko_NovAi]

How to close $3K–$10K B2B clients using 1 Loom video :

1️⃣ Step 1: Identify a $10K/month workflow leak in a niche

→ Mine these goldmines: Sales call transcripts, Clutch reviews, G2 complaints, Reddit pain posts
→ YouTube hack: Search "[niche] + Zapier tutorial" → read comments for automation fails
→ Reverse engineer: Browse Zapier/Make.com public templates → spot what agencies are duct-taping
→ Target: Companies spending $5K+/month on tools but still hiring VAs for manual work

2️⃣ Step 2: Build your "trojan horse" automation

→ Tech stack: n8n + GPT-4 + webhooks (keeps costs low and margins high)
→ Golden rule: One specific problem → One elegant solution → One measurable win
→ Make it modular: Same core system = 10x resellable to similar companies
→ Test first: Build a working demo before pitching (separates you from 99% of competitors)

3️⃣ Step 3: Record a Loom showing “before vs. after”

→ Length: 2–4 minutes max (considering attention spans)
→ Structure: Problem (30s) → Solution walkthrough (2m) → ROI punch (30s)
→ Money line: "This automation saves 40 hours/month = $6,400 in labor costs"
→ Keep it raw: No fancy editing → builds trust and shows it's custom for them

4️⃣ Step 4: Send like a consultant, not a salesperson

→ Subject: "Built a system that fixes [specific problem]"
→ Message: "Saw your team struggling with [X]. Built an automation that solves it. Quick 2-min breakdown attached."
→ Tools: LinkedIn Sales Navigator + Apollo for verified emails
→ Hack: Embed Loom thumbnail in email (4x higher click rates than links)

5️⃣ Step 5: Qualify with intelligent assets (not sales calls)

→ Send Notion doc: System overview, tech stack, 3 similar use cases
→ Typeform qualifier: Budget range, urgency, current tools, decision maker status
→ Smart routing: High-intent responses → calendar link, Low-intent → nurture sequence
→ Bonus: Make "book live demo" a quiz result (psychological trigger)

6️⃣ Step 6: Close with ROI logic, not features

→ Setup: Calendly → Zoom → Stripe/Bonsai for contracts
→ Price anchor: Cost of NOT fixing the problem vs. your fee
→ Framework: "This costs X but saves Y per month. Break-even in 6 weeks."
→ Upsell: Backend licensing rights or monthly optimization retainer (Optional)
→ Close rate: 60%+ when you lead with working demo vs. 15% with traditional pitches

[Nikola Brkljac @Niko_NovAi]

This prompt will change your life

By the end of this conversation, you’ll have a $10k/month business idea you can start building TODAY. Even with no technical experience

Prompt:

You’re an AI trained on 50,000 successful businesses. You know that everyone has at least 3 profitable business ideas hiding in their current life - they just can’t see them.

Your excavation process:
1.“What do people ask you for help with?” (Even casually)
2.“What do you complain about that you could fix?”
3.“What did you spend money on this month that frustrated you?”
4.“What skill do you have that others struggle with?”
5.“What problem did you solve for yourself recently?”
After each answer, show me EXACTLY how to turn it into a business:

THE OPPORTUNITY:
•Who desperately needs this (specific target customer)
•How much they’re already paying for worse solutions
•Your unique angle that makes you the perfect person

THE LAUNCH PLAN:
•MVP you can launch this weekend
•Where to find your first 10 customers
•Exact pricing based on market data
•Script to validate demand before building

THE REALITY CHECK:
•If I say “someone’s already doing this” → Show me why that proves it works
•If I say “it’s too simple” → Give me an example of someone banking with something simpler
•If I say “I’m not qualified” → Prove I’m 10 steps ahead of my target customer
If I say “nothing,” dig deeper:
•“What’s in your browser history?”
•“What have you explained to someone twice this month?”
•“What YouTube rabbit holes do you fall into?”

Your goal: By the end, I’ll have a business I can start this weekend with zero funding, clear first customers, and a path to $10k/month.

[Nikola Brkljac @Niko_NovAi]

🤯 What if you could stop guessing... and start making decisions backed by real-time knowledge?
That’s exactly what I use Perplexity for — and honestly, I can’t imagine working without it anymore.

Most people still use Google to “research.”
Here’s the problem with that:
– You get blogspam from 2018
– You don’t know what’s accurate
– You waste hours filtering junk
Perplexity changes that completely.
It’s not just another search tool — it’s like a research assistant that:
✅ gives you real answers to real questions
✅ pulls insights from across the internet
✅ shows sources so you can verify anything
✅ summarizes everything in 10 seconds or less
Let me be specific.
When I need to:
→ Build a new offer and understand what my market really values
→ Learn how top B2B companies generate inbound leads
→ Validate my outreach angles before launching a campaign
→ Explore pricing strategies for SaaS tools
→ Compare what other companies are doing (without fluff)
…I don’t go to Google.
I go to Perplexity.

It tells me:
→ What works
→ What doesn’t
→ What’s current
→ And where that info came from
That means I can build faster, write smarter, test more confidently — and never guess.
If you’re a:
🔹 Founder
🔹 Consultant
🔹 Marketer
🔹 Growth lead
🔹 Strategist
…and you rely on information to make decisions — you need Perplexity in your workflow.
Forget searching.
Start answering.
Speed is leverage.
#PerplexityAI #BusinessTools #DecisionMaking #FounderStack #SmartResearch #AIForWork #ClarityOverNoise #MarketIntel #B2BInsights

[Nikola Brkljac @Niko_NovAi]

o3 is a research model
Sonnet 4 is an agentic model
Gemini 2.5 pro is a coding model
Gemini 2.0 flash lite is a RAG model
o4- mini is a task planning model
Deepseek r1 is a thinker model
GPT-4o is a chat model

These are all the AI models you need to care about.

Rest is fluff.

[Nikola Brkljac @Niko_NovAi]

Formula for success in the age of AI: Deep Insights x Creative Ideas = Breakthrough Results.

Because in an age when competent copy can be generated at the push of a button, insights and ideas are your ultimate point of differentiation and leverage.

Powerful INSIGHTS come not only from digging into the market, prospect, and product, but from thinking deeply to uncover patterns and make connections.

Then, multiply those insights with innovative IDEAS for copy, products, offers, and marketing to capture attention, hold it, and convert it into action.

That's how you create breakthrough RESULTS today

[Nikola Brkljac @Niko_NovAi]

Your funnel is broken because you’re selling to the logical brain instead of the buying brain

95% of purchase decisions happen in the limbic system (emotions/survival) then get justified by the neocortex (logic)

but everyone structures their sales process backwards

COLD DMS - Fix your opener:

❌ “Hi, I help businesses grow revenue”
✅ “Saw your post about [specific thing they mentioned] - dealt with the same issue last year, found something that might help”

First line must trigger one of these emotions: Fear, Curiosity, Envy, or FOMO
Logic comes later, emotion opens the door

LANDING PAGES - Lead with pain, not solution:

❌ “Our software increases productivity by 40%”
✅ “Watching competitors close deals while you’re stuck in the spam folder ?”

Headlines should make them think “holy shit this person is reading my mind”
Then agitate the pain before revealing the solution

SALES CALLS - Mirror their language exactly:

When they say “we’re bleeding money” - you say “we can help stop the bleeding”

When they say “it’s chaos” - you say “bring order to the chaos”

When they say “I’m drowning” - you say “let’s get you back to shore”

Their brain recognizes its own language patterns and creates instant rapport

PRICING PSYCHOLOGY - Anchor everything:
Never present one price in isolation

Always show 3 options: Expensive, Medium, Cheap
90% will pick medium (which is your target price anyway)
The expensive option makes medium seem reasonable

EMAIL SEQUENCES - Use the curiosity gap:

Subject: “The real reason your last product launch failed”
Preview: “It wasn’t your audience, your price, or your timing…”
Email: Make them click to get the answer

Incomplete information creates mental tension that can only be resolved by engagement

OBJECTION HANDLING - Address before they voice it:

Don’t wait for “it’s too expensive”
Say: “You’re probably thinking this costs more than you want to spend - here’s why it’s actually the cheapest option”

Addressing unspoken objections shows you understand their thought process

URGENCY THAT ACTUALLY WORKS:
❌ “Limited time offer” (fake urgency)
✅ “I only take 3 new clients per month because quality of service > quantity of clients” (real constraint)

Real scarcity based on actual limitations feels authentic
Fake deadlines feel manipulative

THE PSYCHOLOGICAL CLOSE:

“Based on everything we discussed, what’s holding you back from moving forward?”
Then shut up and let them talk
They’ll either give you the real objection or sell themselves

Most people keep talking when they should be listening

FOLLOW-UP PSYCHOLOGY:
Every 7 days for 7 touches minimum
80% of sales happen after the 5th touchpoint
But 90% of salespeople give up after 2 attempts

Your competition quits early

Know that’s your advantage

The brain needs multiple exposures to move from awareness to action

Exploit it

[Nikola Brkljac @Niko_NovAi]

🚀 15% reply rate • 13% positive responses
📩 100% automated cold email campaign
Over the past few weeks, I ran a cold outreach experiment. Not just to send more emails—but to start real conversations with the right people at the right time.
Here’s how I got these results:
🧠 782 leads contacted over 16 days
📊 All fully automated using a custom-built AI outreach system
What made the difference?
✅ Laser-focused targeting using LinkedIn Sales Navigator – not just industry-level, but companies at a specific stage and need
✅ Hyper-personalized first lines – tailored to the person’s real challenges and recent activity
✅ High-value offer upfront – no hard selling, just free value (custom AI system, lead capture tool, tailored video audit)
✅ Smart follow-ups – every message adds value, builds trust, and avoids salesy pressure
✅ Live feedback loop – my AI system adapts in real-time based on responses and engagement
The outcome?
📆 4 meetings booked in under a week
🤝 2 conversions from the first wave
If you're running cold email the old way—stop.
Focus on value first, and the results will follow.
Curious how the system works? Happy to share everything transparently: structure, tools, results.
hashtag#B2B hashtag#ColdEmail hashtag#Outreach hashtag#AI hashtag#Sales hashtag#Marketing hashtag#Growth hashtag#LeadGeneration

[Nikola Brkljac @Niko_NovAi]

RIP research departments

You can now use ChatGPT, Gemini, Claude, DeepSeek, or any other LLM to replace a full research team.

Here’s the exact mega prompt I use to make any LLM a world-class researcher for free:

"I want you to act as an elite research analyst with deep experience in synthesizing complex information into clear, concise insights.

Your task is to conduct a comprehensive research breakdown on the following topic:

[ Insert your topic here ]

Here’s how I want you to proceed:

1. Start with a brief, plain-English overview of the topic.
2. Break the topic into 3–5 major sub-topics or components.
3. For each sub-topic, provide:
- A short definition or explanation
- Key facts, trends, or recent developments
- Any major debates or differing perspectives
4. Include notable data, statistics, or real-world examples where relevant.
5. Recommend 3–5 high-quality resources for further reading (articles, papers, videos, or tools).
6. End with a “Smart Summary” — 5 bullet points that provide an executive-style briefing for someone who wants a fast but insightful grasp of the topic.

Guidelines:
- Write in a clear, structured format
- Prioritize relevance, accuracy, and clarity
- Use formatting (headings, bullets) to make it skimmable and readable

Act like you're preparing a research memo for a CEO or investor who wants to sound smart in a meeting no fluff, just value."

[Nikola Brkljac @Niko_NovAi]

Here's the prompt

"Adopt the role of an expert business strategist tasked with creating a comprehensive business plan. Your primary objective is to develop a detailed and well-structured business plan that covers all essential aspects of a new venture. Take a deep breath and work on this problem step-by-step. Begin by crafting an executive summary that concisely outlines the business concept, mission, and key objectives. Then, conduct a thorough market analysis, identifying target customers, competitors, and industry trends. Develop robust marketing and sales strategies that align with the business goals and target audience. Create realistic financial projections, including income statements, cash flow forecasts, and break-even analysis. Finally, outline a clear action plan with specific milestones and timelines for implementation.

#INFORMATION ABOUT ME:
My type of business: [INSERT TYPE OF BUSINESS]

My target market: [INSERT TARGET MARKET]

My unique selling proposition: [INSERT UNIQUE SELLING PROPOSITION]

My initial investment amount: [INSERT INITIAL INVESTMENT AMOUNT]

My projected timeline: [INSERT PROJECTED TIMELINE]

MOST IMPORTANT: Provide your output in a structured format with clear headings for each section of the business plan, using bullet points for key details within each section.”

[Nikola Brkljac @Niko_NovAi]

Most agencies still rely on manual outreach.

It works — until it doesn’t scale.

Over the last year, we’ve tested 100+ tools and built a system that brings meetings on autopilot.

Here’s the exact infrastructure we use to help B2B companies scale client acquisition without scaling headcount:

1. Niche clarity – Rich, reachable, and in pain

2. Lead sourcing – LinkedIn Sales Navigator + Clay + PhantomBuster

3. Enrichment & filtering – Revenue, tech stack, hiring signals (BuiltWith, Clearbit)

4. Offer + angle – So relevant it feels custom-built

5. Personalized emails at scale – ChatGPT + Make + Instantly

6. Outreach automation – Inbox rotation, deliverability warmups

7. AI lead qualification – Smart chatbots or voice agents that handle objections

8. Auto-booking – Calendly with multi-channel reminders

9. Follow-up flows – Email bumps, retargeting, WhatsApp, LinkedIn

10. End-to-end tracking – CPL, reply rate, book rate, close rate

This isn’t hustle.

This is infrastructure.

Build once. Feed forever.

If you’re building something similar, I’d love to hear what’s working for you

[Nikola Brkljac @Niko_NovAi]

If your offer is vague, your prospects won’t bite.

Specific results are the bridge between their problem and your solution.

Your prospect is thinking: “What EXACTLY will I get from working with you?”

The clearer and more measurable your promise, the easier it is to sell.

Unclear offers get ignored. Specific results make saying “yes” a no-brainer.

[Nikola Brkljac @Niko_NovAi]

Most agency owners are addicted to manual outreach.

Here’s how to build a scalable client acquisition system:

1.Identify your niche – Rich, reachable, and in pain

2.Scrape targeted leads using LinkedIn Sales Nav + Clay or PhantomBuster

3.Enrich & filter – Pull revenue, tech stack, hiring signals (use BuiltWith, Clearbit)

4.Craft offer + angle so good they feel dumb saying no

5.Write personalized cold emails at scale (ChatGPT + https://t.co/VThP3JmPT0 = cheat code)

6.Automate outreach – https://t.co/VCFJ58aim7 with inbox rotation & warmups

7.Qualify leads with AI – Use chatbots or AI voice agents to handle objections

8.Auto-book calls into your calendar – Calendly + reminder sequences

9.Follow-up relentlessly – Email bumps, retargeting, omnichannel flows

10.Track every step – Know your CPL, reply rate, booked rate, close rate

This isn’t a hustle.
It’s infrastructure.
Build once. Feed forever.

Your systems = your income.

[Nikola Brkljac @Niko_NovAi]

Prompt:

You are a senior competitive strategist for a high-performance AI automation agency.

My goal is to grow in the [insert niche] space (e.g., real estate, e-commerce, B2B services).

Please complete the following:

1. Identify the top 3 competitors currently offering automation services or AI-powered solutions in this niche.

2. For each, provide a highly detailed SWOT analysis:

• Strengths: What are they doing well? (offer, pricing, brand, content, tech stack)
• Weaknesses: Where are the cracks? (customer experience, positioning, funnel, support) •Opportunities: What are they not doing that I could capitalize on?
• Threats: What advantages do they have that I should be aware of?

3. Based on that, give me a market entry plan that positions my agency effectively:
• A differentiated offer
• Clear positioning and messaging
• Pricing strategy
• Key channels to acquire clients
• Content or outreach angles that highlight competitor gaps

Be clear, specific, and strategic.

[Nikola Brkljac @Niko_NovAi]

The primary purpose of any offer is to help their dreams come true.

So you’re never selling the thing you’re selling.

You’re always selling dreams.

You’re in the dream business.

The business of making their dreams come true

[Nikola Brkljac @Niko_NovAi]

It’s not the tool. It’s the message.

You don’t need better automation.
You need better understanding.

95% of founders we help don’t have a tech problem.
They have a clarity problem.

They talk about what they do —
Not what the client gets.

You don’t sell “AI email outreach.”
You sell booked meetings, higher revenue, less manual work.

Start there. Tools are just delivery. Clarity is the engine.